Podcast

From food trucks to popping pearls, Wetzel's Pretzels CEO sees bright future

In the twists and turns of everyday QSR operations, few brands get more twisted, tasty and fun than West Coast-born and bred, Wetzel's Pretzels. On this week's QSRweb podcast, CEO Jennifer Schuler discusses how she has been leading the brand into innovation and fun since being named to the role in January.

July 19, 2019

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Podcast Summary

Jennifer Schuler (Photo provided)

With sales growth up 15 percent over last year, the start of home delivery and an upcoming food truck rollout, Wetzel's Pretzels is blazing a bold path into the future with its new female CEO in the lead.

On this week's QSRweb podcast, CEO Jennifer Schuler steps behind the microphone to tell us how everything from boba tea percolating with popping pearls and a U.S. women's soccer team-inspired leadership style can help Wetzel's Pretzels roll bravely into the snack-based QSR future, armed with a new food truck and delivery capability to boot.

Feature photo: Wetzel's Pretzels