QSRweb Podcast

Getting personal: 2 experts' tips on making restaurant marketing miracles

In restaurant marketing, brands have to get personal with their customers to score. Today's podcast focuses on two personalization experts' tips on making the kind of impact on customers that makes a big impact on restaurants' bottom lines.

Photo: iStock.

June 18, 2021

Personalization is among the most popular topics in the restaurateur's playbook and that's for good reason: It works.

After all, what diner doesn't love it when their favorite fast food brand seems to know what they're hankering for and then hits them up with a well-timed message about a deal on that very menu item?

In today's podcast, we get the lowdown on doing the personalization "thing" to maximum effect in all your customer communications and marketing from two experts on the topic including Jeff Myers, CEO of customer app development company, Chepri, and, Andrew Feigenson, CEO of marketing technology company, Personica (formerly Fishbowl).

The pair and their respective companies are partnering to not only help restaurant brands use personalization to maximum effect with diners, but also to then take the data collected through that interaction and build even more bridges with customers. In this podcast, Myers and Feigenson not only make all of the technical stuff involved easy to understand, but also relay how to best use that technology with the special attributes of an individual restaurant brand to attain business goals.

If you've got about a few minutes to lend an ear, play the podcast to get started on learning the tricks, not to mention just enjoying a great conversation among experts on a key restaurant business topic.