QSRweb Podcast

Huddle House executive on deploying digital to serve small towns better

Think of Huddle House and you might think "small town," "home-cooking," maybe even "old-fashioned." But, on that last count, you'd be wrong. In fact, this year the brand is going full-on digital to deliver its menu to homes in and around some of the nation's smallest towns.

March 15, 2019

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Podcast Summary

For 55 years now, Huddle House has often served as the community gathering spot for the small towns it mostly occupies. And even as the rest of the QSR industry gravitates to big cities, this "home-cooked" food brand remains quite content to stay right where it's always been — firmly in the arms of the rural customer.

In this edition of the QSRweb podcast, Huddle House Vice President of Franchising Christina Chambers talks about why that strategy has actually helped the brand secure an extremely committed customer base, while priming the chain for some major growth this year, as well as the rollout of a nationwide digital initiative that will deliver its menu right to the rural consumer's door.

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