Marketing

Restaurant podcast explores grassroots, guerilla marketing

Restaurant marketing can be risky business. Too little and a brand gets lost in white noise. Too much and the brand gets diluted. In this podcast, marketing expert Scott Anthony takes a look at some of the easiest methods to garner publicity in a flash.

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November 3, 2021

Marketing in the restaurants can be tricky. Do too little and you're missing opportunities. Too much? You're diluting your brand. Many times, restaurants throw everything at the wall and hope something will stick.

Those brands with large budgets are blessed with the ability to try everything from television to internet and paid social media campaigns. But what about the smaller brands without the big bucks to spend on marketing? Grassroots and guerilla marketing are two great ways to get boots on the ground in effective and efficient marketing initiatives. And there's plenty you can do, from email marketing to SMS campaigns and menu marketing.

In this podcast, restaurant marketing expert and author of "The Profits in the Pie" Scott Anthony explains:

• Grassroots marketing in its basic definition.
• How guerilla marketing can be highly effective.
• What restaurants get wrong when it comes to marketing.
• How the pandemic has changed marketing in the last 18 months.
• How social media can be a boon for your business when done right.

You can listen to the podcast in its entirety above.