Press Release

Atmosphere - 2022 Digiday Video & TV Awards winner

This year’s Digiday Video and TV Awards winners blazed a trail through the unknown when media consumption habits were evolving like never before and set new standards for adaptability, innovation, and storytelling along the way.

April 5, 2022

The Digiday Video and TV Awards mark a transformative year for visual content, one in which so many eyes turned to screens of every type for information, education, entertainment and a sense of communal activity during a time of quarantine.

From heart-touching rites of passage to breakneck production turnarounds as whole seasons of programming were upended by pandemic-wrought changes, the awards this year represent a doubling down on the personal as well as an opening-up of approaches to workflow and creative storytelling.

The 2022 Digiday Video and TV Awards represent an industry at its best in many ways — from technology to social engagement to protecting each other and ourselves. This year’s winners produced content that amounted to a mirror — one that showed people working every day to live well and stay connected no matter the circumstances of the times.

Best Connected TV Platform - Atmosphere

Program 

Atmosphere, an audio-optional streaming platform designed for businesses with high dwell times such as bars and restaurants, gives businesses the ability to customize what’s on their TVs and lets advertisers speak directly to engaged audiences. DraftKings partnered with Atmosphere to leverage its contextual targeting capabilities, the goal being to reach viewers over the age of 21 who are already watching sports in key states in order to increase their awareness of the brand and preference in the fantasy and sports-betting category.

Insights  

Viewers in the establishments with the Atmosphere platform have an average dwell time of 73 minutes, giving advertisers such as DraftKings plenty of time to connect with a receptive audience. The targeting efforts of the campaign proved successful, with 74% of exposed customers confirming that they already play fantasy sports online. After viewing the ads, these customers were 190% more likely to recall seeing the brand on the screens and were 56% more likely to use DraftKings in the next 30 days. These customers reported that they were 138% more likely to place a bet online versus the unexposed control group