White Paper
4 steps to a successful restaurant delivery strategy
October 29, 2019
Delivery is a must for today’s restaurant. Fewer people than ever opt to sit down and eat at restaurants, and according to Tillster’s 2019 Delivery Index, more than half of QSR and fast casual customers would order more often from a restaurant if delivery was offered.
In short, delivery is a sales driver. However, given the myriad of choices, including third-party partners, like GrubHub and Postmates, “last mile” delivery options, and pure restaurant-run delivery programs, navigating the delivery market can be confusing for consumers and restaurants alike.
The question many restaurants are asking today is: With so many delivery options and so much competition, how do we create a delivery strategy destined for success to differentiate us from our competitors?
The answer is a combination of better understanding consumer behaviors and better utilizing data. Here are four areas that operators must conquer in order to have a successful delivery offering.
