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4 ways loyalty programs can drive digital engagement

July 10, 2020

These days, if retailers aren't leveraging loyalty programs to connect with their hard-won customers, they're missing out on opportunities to boost much-needed sales. Loyalty programs are one of the best ways to drive brand affinity and repeat sales, but now more than ever, retailers must examine how their programs can meet consumers where they are — even if that means not actually inside a brick-and-mortar store.

Here are four research-backed tips to help fine-tune your loyalty program to drive engagement in this increasingly digital world.