White Paper
Digital in the Drive-Thru: Designing Outdoor Experiences for QSR Brands
March 24, 2026
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For virtually every quick-service brand, the drive-thru is the primary customer touchpoint. Most industry sources say that before the COVID-19 pandemic, as much as 70% of a QSR's business came via the drive-thru. Since then, drive-thru dominance has only increased.
Along with that increase, consumer expectations around speed, accuracy and consistency have risen as well. Customers want menus that are easy to read, orders that are correct and experiences that feel responsive rather than static. At the same time, operators want a drive-thru solution that helps them serve customers quickly and accurately.
Digital signage is increasingly vital in meeting those expectations on both sides of the drive-thru speaker. Download this white paper to learn more.
About The Sponsor
DSA Signage
Brighten Your Brand
Leading manufacturer of made-in-the-USA signage solutions, DSA Signage is a one-stop-shop for modular static and digital drive-thru systems as well as indoor menu systems. With 50+ years partnering with brands like Starbucks, we deliver innovative, revenue-driving visuals that evolve with your business.
