White Paper

Digital in the Drive-Thru: Designing Outdoor Experiences for QSR Brands

March 24, 2026

For virtually every quick-service brand, the drive-thru is the primary customer touchpoint. Most industry sources say that before the COVID-19 pandemic, as much as 70% of a QSR's business came via the drive-thru. Since then, drive-thru dominance has only increased.

Along with that increase, consumer expectations around speed, accuracy and consistency have risen as well. Customers want menus that are easy to read, orders that are correct and experiences that feel responsive rather than static. At the same time, operators want a drive-thru solution that helps them serve customers quickly and accurately.

Digital signage is increasingly vital in meeting those expectations on both sides of the drive-thru speaker. Download this white paper to learn more.