Case Study
Digital Signage Pilots Travel Center Giant to Stronger Customer Connections
September 24, 2024
Pilot Travel Centers, long a destination for truck drivers searching for fuel both for their rigs and their bodies, has vastly diversified its growing consumer base over the years. That expansion has driven the chain to broaden the product mix within its convenience areas to cater to ever-varied needs and tastes.
With millions of people every day visiting the nearly 870 Pilots dotting the United States, opportunities abound for the company to sell more of its handy, yet highly profitable, drinks and snacks. Pilot sought to capitalize on the use of digital signage technology to promote products and drive customers to make purchases – pulling away from traditional print signage that took too much time and resources to produce and ship across the country.
Pilot needed a partner that could facilitate quicker content uploads, provide flexibility and offer top-notch support for its growing marketing strategy. Pilot turned to enterprise digital signage solutions firm DEEL Media to pilot its in-store promotional campaign after connecting with the company at a Convenience & Petroleum industry trade show and soliciting positive insight.
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About The Sponsor
DEEL Media
DEEL is a prominent player in the digital signage industry with 15 years of providing end-to-end signage solutions. We are renowned for our expertise in digital menu board design and management. Our dedication to innovation and client success solidifies our position as the preferred partner for enterprises seeking Digital Signage Excellence.
