White Paper

Four Soft ROI Benefits of Digital Signage in the Restaurant Industry

May 17, 2010

Soft ROI includes benefits that impact the bottom line by increasing business and/or increasing profits, but that are not directly quantifiable. The benefits of digital signage in a restaurant go beyond straight profit and loss; they also include intangible benefits such as:

• Increased efficiency
• Improved employee and customer satisfaction
• The ability to test market
• Minimizing environmental impact