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White Paper

Gift Cards to Drive the 2020 Holiday Shopping Season

September 14, 2020

The world is bracing itself for the potential of a second wave of COVID-19 even as many businesses decimated by the pandemic are struggling to recover from the first wave. That's prompting some major changes in the way they're preparing for what's normally a lucrative fourth quarter.

Although all sorts of businesses were affected by the pandemic, in North America the retail and restaurant sectors were among the hardest hit. Both industries continue to experience massive layoffs, limits on capacity and reduced hours, leaving them looking for ways to salvage whatever they can.

With the holiday season fast approaching, what can these industries do to help recoup some of their lost revenue? The answer may lie in gift cards.

Download this white paper to learn more about how gift cards make it easier for customers to engage with your brand.




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