White Paper
GivexEngageAI Offers New Engagement Strategies
June 6, 2024
Restaurant brands face several challenges when it comes to engaging customers effectively, including evolving consumer expectations, technological advancements, and the highly competitive nature of the industry. As a result, those brands are looking for the next generation of customer engagement tools after cookie-cutter loyalty programs. Customer data and data-driven decision making will be key.
Foodservice operators want a single customer view, and don't want to spend time and energy looking in multiple places for customer data. Social media and tech companies have demonstrated that they can easily collect people's data and use it to deliver targeted advertising. Restaurants want to be able to do the same thing.
Restaurants need to offer unique selling propositions and exceptional customer service. Loyalty programs, personalized marketing, and consistent customer engagement are essential but can be complex and costly to implement and maintain.
Artificial intelligence tools are aiding in that effort.
