White Paper

Outdoor Signage Rises in Importance in the New Restaurant Industry

April 27, 2021

Changes brought about by the impact of COVID-19 are likely to remain a part of restaurant operations for the foreseeable future. How those changes will benefit the industry over the long term remains to be seen, but it's clear they bring with them a host of new challenges for operators. With dine-in guests, drive-thru patrons, delivery drivers and those taking advantage of curbside pickup all entering and exiting the parking lot throughout the day, routing those guests efficiently is critical. That's where the opportunities for outdoor digital signage come into play.

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