Webinar
Rebounding on steroids: Lessons learned from former Yum! CEO
May 4, 2021
In this webinar, "Rebounding on steroids: Lessons learned from former Yum! CEO," one of the industry's most noted and respected QSR leaders will relay the wisdom he has accrued over his career on coming back better than ever.
Greg Creed, longtime CEO of Yum! Brands -- who is now retired -- takes you through his top tips for not only getting that second wind, but riding it to new heights, all culled from his years in the top spot at the company that made Taco Bell, KFC and Pizza Hut, household names worldwide.
You'll also learn from examples outside the Yum! universe, like Sonic, Chick-fil-A, Famous Dave's and Dutch Bros, how to apply these lessons to build a distinctive brand that's easy for consumers to access. And a lot of this wealth of info will also come directly from the book that Creed and co-author, Yum! Brands CMO Ken Muench, wrote called "R.E.D Marketing."
Here's some of what you can expect in this entertaining hour:
- Hear the story of how and why KFC brought back the iconic Colonel Sanders character and chicken bucket.
- Get insider know-how from leading brands on developing owned media channels that drive guest frequency, loyalty and increased adoption of digital ordering.
- Hear why easy access beats flavor for consumers every time.
- Learn why it's better to be "distinctively off" than perfectly right, and what three core ingredients build a distinctive brand.
- Discover the surprisingly simple tools leading restaurant brands are using to bridge the inherent gaps between e-commerce and b-commerce.
Meet the panelists
Greg Creed
Chairman Emeritus, Collider
Retired Chief Executive Officer
YUM! Brands, Inc.
Greg Creed was Chief Executive Officer of Yum! Brands from January 2015 to December 2019 and served as a Director of the Board from November 2014 to May 2020. Mr. Creed retired after a successful 25-year career with the Company. He has more than 40 years of extensive global experience in marketing and operations with leading packaged goods and restaurant brands.
Since retiring as the CEO of Yum! Brands at the end of 2019, he has started a small unconsulting company called Creed UnCo focused on helping companies with brand building, franchising, culture and leadership.
Dennis Becker,
CEO, Mobivity
With more than a decade of experience building, financing, and acquiring enterprises redefining the way technology and business interact, Dennis Becker leads Mobivity's vision of bringing businesses more customers, more often through disruptive technologies. An inventor of several patents, Becker's background also includes awards as founder of Frontieric Corporation and CEO of Bexel Technologies. Prior to Mobivity, Dennis studied Computer Science at the University of Oregon and served in the USAF.
Chuck Moxley,
SVP, Marketing, Mobivity
Chuck Moxley is a marketing leader with 25+ years' experience serving numerous B2B/SaaS companies and consumer brands, including Lee Jeans, Sears, Sprint, CITGO, Chick-fil-A, Whitehall Jewelers, Cellular One, Royal Oak Charcoal and Michigan Bulb. Most recently, he was Chief Marketing Officer for 4INFO, a leader in digital identity and mobile engagement.
