Case Study

Selling Value Raising Sales

October 3, 2024

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When you think "value meal," pizza probably isn't the first thing that comes to mind. That's because the dealbased meal sector has been dominated by McDonald's, Sonic, Taco Bell, and other massive QSR chains. But it doesn't have to be this way. There's no reason why your pizzeria can't claim a piece of the value meal pie for your very own, and make your business more appealing to the 30% of customers who use coupons and special offers as the deciding factor for where they eat (according to Statistica). To do this, all you'll need are these five proven steps to create the perfect value meal