Case Study
Snackpass Aids Presotea in Overcoming Tech Challenges
April 26, 2024
With the rise of digital interactions, QSRs have access to vast amounts of customer data. The challenge lies in effectively managing and analyzing this data to enhance customer experience through personalization, all while ensuring privacy and security. This requires sophisticated data analytics tools and capabilities.
Unfortunately, this digital revolution comes with a unique set of challenges. One of the most prevalent hurdles that restaurant operators face is the fragmentation of technology, often stemming from the adoption of multiple vendor solutions.
Presotea was facing several of those challenges as growth took off, particularly in streamlining and consolidating its marketing, online ordering, and in-store ordering systems across all corporate and franchise locations.
Download this case study to learn more about how they tackled these issues.
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QSRweb.com - Marketing Opportunities
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