Webinar

The 1:1 Personalization Playbook: Using AI to send every guest their own offer

Save The Date — July 08, 2026 | 2 PM ET

Presented by

Your customers are unique. Their offers should be, too. For years that's been the goal, and segmentation has been the workaround: one offer to a group of guests, not a unique one for each. For the first time, you can send a genuinely tailored offer to every guest, automatically and at scale. And restaurants, which have more data per guest than almost any industry, are the best-positioned to make the most of it.

In this session, Hang CEO Matt Smolin, whose platform powers millions of AI-personalized offers a month for restaurant brands, will walk through the playbook: what true 1:1 personalization actually is, why it's finally possible, and the exact AI prompts you can use with tools you already have, like ChatGPT and Claude, to start personalizing your own offers right away. He'll also share the results brands are already seeing: double-digit lifts in revenue, fewer discounts, and guests who feel genuinely known. You'll leave with the prompts, the playbook, and a plan to put it to work.

What you'll learn:

• What true 1:1 personalization looks like in 2026, and why most "personalized" campaigns are really just segmentation.
• How restaurant brands are running AI 1:1 today, and the real lift they're seeing in revenue, redemption, and discount cost.
• The four steps any brand can take to start sending 1:1 offers with AI.
• A hands-on walkthrough of the exact AI prompts to start personalizing your offers today, yours to keep.
• How to bring 1:1 into the campaigns, stack, and guest data you already have, with no rebuild required.

Meet the speaker

Matt Smolin
Co-Founder & CEO
Hang

Meet the moderator

Cherryh Cansler
Publisher of FastCasual.com
Connect Media

Cherryh Cansler is Publisher of FastCasual.com and Vice President of Connect Food. She has been covering the restaurant industry since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine, among many others.