Webinar

Transact Anywhere: Ordering, Insights and Mobile POS

March 21, 2024

Getting a customer to your location is half the battle, once they've made the effort meeting their expectation for speed, convenience and experience is non-negotiable. Bring your own device and self-service has a role but it's not a magic bullet. Consumers want to engage staff when dining in and teams need a thoughtful balance of customer insight, automation and smart recommendations to feel successful.

In this free webinar, we'll learn how POS systems have evolved into sophisticated digital transaction platforms and dive into the dynamics where payments, off- and on-premises transactions, analytics, and mobile converge to increase output, elevate the overall customer experience and reduce cost.

Meet the speakers

Amber Trendell
Senior Director of Strategy
Oracle Food and Beverage

Amber leads the market strategy group for Oracle's Food and Beverage industry. She oversees a team of market strategists, business analysts and product specialists that analyze industry dynamics and trends, ecosystem shifts and new opportunities for growth – from commercial strategy through go-to-market. She has nearly 20 years of experience working in high-tech organizations that serve consumer industries including food and beverage, retail, renewable energy, and higher education. She's led several global consumer trends studies that cross multiple industries with specific focus on the role of technology on the customer experience, and the perception of loyalty among brands and their customers. Amber began her career in B2B marketing and is a Rensselaer Polytechnic Institute alumna.

Tom Seeker
Chief Information Officer
Earl Enterprises

Tom Seeker is a proven leader in Information Technology with extensive experience in hospitality with over 20+ brands, manufacturing, and the Audio-Visual sectors. He has held various roles in the IT industry throughout his career starting as a Desktop Analyst, Database Developer, Network Engineer and transitioning into leadership roles such as IT Manager, IT Director and Vice President of IT. In addition to the hospitality sector, Tom has led IT Teams in Manufacturing, Audio Visual, Marketing Research and Utilities. In the role of Chief Information Officer (CIO), Tom leads a team of Information Technology professionals that support the 14 Restaurant Brands that make up Earl Enterprise. These well-known brands include Planet Hollywood, Toojay's, Brio, Bravo, Bertucci's, Buca Di Beppo, Earl of Sandwich, Seaside on the Pier, Cafe Hollywood, Chicken Guy, and The Breakfast Club. In addition to the brick-and-mortar brands, he also works closely with Virtual Dining Concepts for brands such as Mr. Beast, Pardon my Cheesesteak, and numerous others.

Meet the moderator

Mandy Wolf Detwiler
Managing Editor
Networld Media Group

Mandy Wolf Detwiler is the managing editor at Networld Media Group and the site editor for PizzaMarketplace.com and QSRweb.com. She has more than 20 years' experience covering food, people and places.