Webinar
Unlocking Memorable Restaurant Experiences by Enhancing Brand Consistency
February 7, 2023
Customers relate first and foremost to your brand - how they feel when they touch any part of your experience. Brand consistency is important in order to maintain that customer growth and loyalty. Brand supports building awareness and trust with customers. From menus and promotions to brand voice and culture, consistent messaging across locations is key. Customers expect standardized experiences and when those expectations are not met, it can cause confusion, misinterpretation of company values, loss of trust in the company, and ultimately lead to customer churn. Watch Raydiant and PAR Technology's fireside chat to learn the best practices for brand consistency for restaurants.
By watching this webinar, you'll learn how to:
- Create clear branding guidelines.
- Incorporate a strong culture into your brand.
- Leverage data to optimize branding efforts.
- Transform delighted customers into brand advocates.
Meet the speakers
Bobby Marhamat
CEO
Raydiant
Since 2013, Bobby Marhamat started building businesses in the 4th grade and he hasn't stopped since. Growing up in Lincoln, Nebraska, Bobby remembers watching his father launch several small businesses, taking in each success and failure. He still applies the lessons he learned from his father to this day. Bobby served as an executive for technology companies including Verizon, Revel, and Highfive before becoming the CEO of Raydiant in 2019. Today, Raydiant stands as the most innovative, fastest-growing and most funded in-location experience management platform with more than $50 million in funding as of early 2022. Bobby hosts the Brick and Mortar Reborn podcast and regularly has insights and expertise published on Forbes, Fast Company, Entrepreneur Magazine, Newsweek, and various industry media outlets.
Tori Dundas
Director of Strategic Partnerships
Par/Brink
Tori is the Director of Strategic Partnerships at PAR/Brink, where she employs her executive mindset to unlock business opportunities and drive revenue through strong partnerships. She has an international, multi-industry background, with experience in restaurant technology, mobile technology, fintech, insurance, luxury, e-commerce, retail distribution and manufacturing. As the Founder and CEO of an innovative online jewelry business, Tori intuitively adapts to challenging market conditions and rapid growth, and as a former management consultant, Tori has worked with many companies to develop strategies for dynamic change. Tori is a builder who can create gravity around ideas, and a leader who is passionate about building a culture of teamwork and trust. Based in Vancouver, BC, she mentors young women in business, elevates local charities, and spends her free time pursuing outdoor adventures. Tori thrives on living outside her comfort zone, and some of her most memorable experiences including cycling across New Zealand, surfing on the West Coast of France, and backcountry hiking the Lost Coast in California.
Meet the moderator
Mandy Wolf Detwiler
Managing Editor
Networld Media Group
Mandy is the managing editor at Networld Media Group and the site editor for PizzaMarketplace.com and QSRweb.com. She has more than 20 years' experience covering food, people and places.
