May 7, 2020
In a world of "on demand", dining comes as no exception, especially in the times of COVID-19. QSR & Fast Casual restaurants are in the midst of disruption with rapidly changing consumer expectations and an explosion of channels shifting the way we plan, manage and experience dining in 2020. Brands that have embraced this change are seeing increases in both revenue and operational efficiencies. On the digital maturity continuum, the most advanced are not only gaining revenue, but loyalty through personalization and the strength of their brand.
Watch Adobe's QSR Industry and Customer Experience Innovation team for a walk through of the current state of digital maturity for QSR & Fast Casual brands. What does cutting edge look like and what are the capabilities required to differentiate across competitors.
Julie is a customer experience advocate and thought leader with 20+ years as a data driven marketer focused on eCommerce and customer experience management for Fortune 500 companies in both Travel and CPG verticals. She's led numerous teams and organizations through digital transformations and developed strategies around change management to enable teams and empower individuals. She views digital as an enabler to a better customer experience and a critical element to operating in real-time in a seamless manner. As the Global Head of Industry for Travel, Hospitality and Dining brands, her priority focus is helping to educate and inspire brands in their digital transformations.