QSRs kick off cause marketing efforts

April 26, 2010

Several quick-service brands from various segments have launched cause-marketing campaigns. Here's a roundup:   Krispy Kreme Doughnut Corp. is once again…

CKE accepts superior takeover bid from Apollo

April 25, 2010

CKE Restaurants Inc. has accepted the superior alternative takeover bid that was made April 19 by Columbia Lake Acquisition Holdings Inc., an affiliate of…

Social media site MyBrandz finds McDonald's fans more engaging

April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

CKE accepts superior takeover bid from Apollo

by

April 25, 2010

CKE Restaurants Inc. has accepted the superior alternative takeover bid that was made April 19 by Columbia Lake Acquisition Holdings Inc., an affiliate of…

Social media site MyBrandz finds McDonald's fans more engaging

by

April 25, 2010

New community site MyBrandz has caught plenty of consumer interest with its premise of bringing together fans to share their love of their favorite brands…

McDonald's to make Lovin' It campaign more authentic

April 22, 2010

McDonald's global chief marketing officer Mary Dillon shared the company's refreshed "I'm Lovin' It" campaign with franchisees and other attendees at its…

SICOM expands Burger King POS partnership to UK

April 22, 2010

SICOM Systems Inc. has announced that it has expanded its relationship with Burger King Corp. as an approved point-of-sale supplier to include distribution of…

McDonald's to make Lovin' It campaign more authentic

by

April 22, 2010

McDonald's global chief marketing officer Mary Dillon shared the company's refreshed "I'm Lovin' It" campaign with franchisees and other attendees at its…

SICOM expands Burger King POS partnership to UK

by

April 22, 2010

SICOM Systems Inc. has announced that it has expanded its relationship with Burger King Corp. as an approved point-of-sale supplier to include distribution of…

McDonald's wins with beverages, pushes re-imaging

April 21, 2010

McDonald's beverage program is proving a sales driver for the brand, even as consumers remain focused on value, executives told investors on the company's…

Has Burger King lost sight of its brand?

April 21, 2010

As Burger King works to turnaround the company and shore up sliding same-store sales, the company's branding strategy seems to be mimicking its barbell product…

McDonald's wins with beverages, pushes re-imaging

April 21, 2010

McDonald's beverage program is proving a sales driver for the brand, even as consumers remain focused on value, executives told investors on the company's…

Has Burger King lost sight of its brand?

April 21, 2010

As Burger King works to turnaround the company and shore up sliding same-store sales, the company's branding strategy seems to be mimicking its barbell product…

Jack in the Box switches to premium coffee

April 20, 2010

Jack in the Box is the latest quick-service brand to realize the value in serving a better coffee. The chain is now offering a new premium blend of coffee made…

Sarku Japan to expand to Vietnam

April 20, 2010

Vietnam, the second fastest growing economy in emerging Asia, is a new target for quick-service development. The country has a population of 85 million and a…

Jack in the Box switches to premium coffee

April 20, 2010

Jack in the Box is the latest quick-service brand to realize the value in serving a better coffee. The chain is now offering a new premium blend of coffee made…

Sarku Japan to expand to Vietnam

by

April 20, 2010

Vietnam, the second fastest growing economy in emerging Asia, is a new target for quick-service development. The country has a population of 85 million and a…

CKE declares second bid superior

April 19, 2010

Corrected: CKE Restaurants Inc. has announced that it has received a superior bid from a second bidder for $12.55 per share. CKE, parent company of Carl's Jr.

Wendy's, Arby's combine purchasing power with new co-op

April 19, 2010

Wendy's/Arby's Group Inc. has announced the formation of a new independent purchasing cooperative, Strategic Sourcing Group Co-op LLC, responsible for securing…

Taco Bell launches new beverage line

April 19, 2010

As part of its strategy to add new sales layers, Taco Bell has added a new beverage product, Limeade Sparklers. The drink comes in two flavors: Cherry and…