Chick-fil-A Bowl marketing genius for brand

January 5, 2009

The Atlanta Journal-Constitution: Chick-fil-A has found success by becoming the title sponsor of what was known as the Peach Bowl. The company become the…

Yum! Brands to offer online fitness program

December 29, 2008

LOUISVILLE, Ky. — Yum! Brands Inc., parent company of KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W Restaurants, is launching a free online…

Chick-fil-A to give away free Chicken Biscuits

December 29, 2008

ATLANTA — Chick-fil-A restaurants nationwide are offering customers a free Chick-fil-A Chicken Biscuit to kick off a three-month promotional campaign to…

QSRs explore catering

Subway leads efforts with large orders, party trays.

Rostik's KFC opens 100th restaurant in Russia

December 15, 2008

MOSCOW — Rostik's KFC, a partnership between Rostik Group and Yum! Brands, has opened its 100th franchise restaurant, in Ufa, Russia. Rostik's KFC now has 15…

KFC/Taco Bell opens green restaurant

December 14, 2008

CBS3 (Springfield, Mass.): A recently opened co-branded KFC/Taco Bell restaurant in Springfield, Mass., is drawing attention not only for the menu but for its…

Equipment magazine names Wing Zone Chain Operator of the Year

December 11, 2008

Foodservice Equipment and Supplies: FES has named Atlanta-based Wing Zone its 2008 Chain Operator of the Year, the magazine has announced. The chain, which was…

Yum! Brands unveils 2009 plans

December 10, 2008

CNN Money/Dow Jones: Yum! Brands, parent company of Pizza Hut, Taco Bell, KFC, Long John Silver's and A&W, hopes record international store expansion and a…

Church's Chicken value strategy translates into positive comps

December 8, 2008

ATLANTA — Church's Chicken has announced its fifth year of positive same-store domestic sales, although the company did not release sales figures.   Company…

Yum! to release first corporate responsibility report

December 8, 2008

The Courier-Journal: Yum! Brands will distribute its first corporate responsibility report tomorrow at an investor conference in New York. Similar reports will…

Popeyes tests value meals

December 7, 2008

The Kansas City Star: Kansas City is one of a few markets testing Popeyes Louisiana Kitchen's new "Popeyes $4You" value pack meal. The value meal features a…

Yum! reaffirms FY08 outlook

December 4, 2008

LOUISVILLE, Ky. — Same-store sales for restaurant chain operator Yum! Brands Inc. will increase 4 percent in mainland China, 4 percent in its international…

Yum! reaffirms FY08 outlook

December 4, 2008

LOUISVILLE, Ky. — Same-store sales for restaurant chain operator Yum! Brands Inc. will increase 4 percent in mainland China, 4 percent in its international…

Houston Chick-fil-A mobile text campaign a success

December 4, 2008

HOUSTON — Chick-fil-A Houston has announced that a recent mobile campaign targeted at driving back-to-school breakfast business was a success, despite the…

Chick-fil-A calendar a year-round marketing boost

December 4, 2008

The News & Observer (Raleigh, N.C.): Chick-fil-A has found success with its annual calendar featuring its famous bovine mascots. The chain is on track to…

Bojangles' makes list of N.C.'s top private companies

December 2, 2008

CHARLOTTE, N.C. — Bojangles' Restaurants Inc. has been named as one of North Carolina's top privately held companies, according to Grant Thornton LLP, a…

Popeyes hopes to rebound with improved customer service

November 30, 2008

The Atlanta Journal-Constitution: When Cheryl Bachelder, a former KFC and Domino's Pizza executive, took over as AFC Enterprises CEO last fall, she quickly saw…

Bojangles' buys naming rights to historic Charlotte Coliseum

November 25, 2008

CHARLOTTE, N.C. – Bojangles' Restaurants Inc. has purchased the naming rights to the Charlotte Coliseum, renaming it Bojangles' Coliseum. The Charlotte City…

Yum! raises $17.5 million for World Hunger Relief

November 24, 2008

LOUISVILLE, Ky. — Yum! Brands annual World Hunger Relief campaign raised more than $17.5 million in overall donations to date for the United Nations' World…

KFC promos new meal with Holiday contest

November 23, 2008

LOUISVILLE, Ky. — KFC is promoting its new Two Originals Meal with the Original Holiday Traditions contest, which allows families to post their family holiday…