Burger King, Taco Bell kick off summer promotions

May 20, 2010

Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona…

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

Burger King, Taco Bell kick off summer promotions

May 20, 2010

Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

Report: Sandwiches, burgers prove recession resilient

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

KFC extends Double Down LTO based on popular demand

May 19, 2010

Despite criticism from health advocates and outright derision from some bloggers, the KFC Double Down has nearly reached the 10 million-sale milestone. As a…

Report: Sandwiches, burgers prove recession resilient

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May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

McDonald's kids' Shrek promo includes fruits & veggies push

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Dairy Queen launches happy birthday video contest

May 18, 2010

Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

McDonald's kids' Shrek promo includes fruits & veggies push

by

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Dairy Queen launches happy birthday video contest

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May 18, 2010

Dairy Queen continues the celebration of the 25th birthday of its iconic Blizzard Treat online with the launch of Operation Happy Birthday, a video promotion…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Jack in the Box gives specialty drinks the raspberries

May 17, 2010

As McDonald's moves forward with its national smoothie rollout and $1 soft drink deals, Jack in the Box also is strengthening its beverage offerings with a new…

Del Taco offers 'Big Fat' value with LTO chicken taco

May 17, 2010

Del Taco has introduced its latest a limited-time taco offering, indulgent flatbread offering known as the Big Fat Crispy Chicken Taco.   The Big Fat Crispy…

Jack in the Box gives specialty drinks the raspberries

May 17, 2010

As McDonald's moves forward with its national smoothie rollout and $1 soft drink deals, Jack in the Box also is strengthening its beverage offerings with a new…

McDonald's English workplace instruction program recognized

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May 17, 2010

The Migration Policy Institute (MPI) will honor McDonald's Corp. for its English workplace instruction program, English Under the Arches. The program earned…

Del Taco offers 'Big Fat' value with LTO chicken taco

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May 17, 2010

Del Taco has introduced its latest a limited-time taco offering, indulgent flatbread offering known as the Big Fat Crispy Chicken Taco.   The Big Fat Crispy…

High unemployment continues impact on El Pollo Loco

May 16, 2010

EPL Intermediate Inc., parent company of El Pollo Loco Inc., has reported its systemwide same-store sales were down 6.7 percent for the first quarter ended…

Sonic upgrades soft serve to 'Real Ice Cream'

May 16, 2010

Sonic has launched its new Real Ice Cream, part of the company's turnaround effort focusing on the differentiation of its quality products. The new soft serve…