White Castle joins food truck space

June 14, 2013

White Castle will launch two food trucks later this month. The "CraveMobiles" will be available for events in the Louisville, Ky., and Columbus, Ohio…

Arby's embarks upon childhood hunger awareness tour

May 13, 2013

The Arby's Foundation, in partnership with Share our Strength's No Kid Hungry campaign, has rolled out the second Hungry for Happiness mobile tour to raise…

Ben & Jerry's truck tour hits the road to promote Greek fro-yo

May 7, 2013

Ben & Jerry's Truck Tour will be serving the brand's Greek frozen yogurt throughout Los Angeles through June 10. The truck will visit local businesses…

Has the food truck bubble burst?

Operators need to be prepared for unique challenges such as staffing, weather, equipment — repair and maintenance — regulatory permitting fees, insurance…

Bread & Butter Concepts adds Taco Republic Truck to portfolio

April 16, 2013

Kansas City, Mo.-based Bread & Butter Concepts (BBC) announced the newest addition to its portfolio this week – the Taco Republic Truck.

Taco Bell creates fundraising contest via eBay

April 5, 2013

Taco Bell is asking customers to donate $1 to the Taco Bell Foundations for Teens via eBay from today through April 24 (ebay.com/tacobell). Those who donate…

Jack in the Box Burger Truck hits the road

April 3, 2013

After 60 years of serving guests at brick and mortar restaurants, Jack in the Box has introduced a mobile food truck. Jack's Burger Truck is visiting the…

Nathan's Famous new food trucks drive revenue increase

November 1, 2012

Nathan's Famous Inc. reported its results for the second quarter ended Sept. 23, including a revenue increase of nearly 12 percent compared to last year.

Krystal's mobile restaurant to support hurricane first responders

August 30, 2012

The Krystal Crave Cruiser is headed to Gulfport, Miss., to support first responders as they begin clean up efforts from Hurricane Isaac. This mobile restaurant…

Common food truck execution mistakes

by Darrel Suderman — President, Food Technical Consulting

The guiding menu principle is always to sell fewer items at higher margins - which will allow you to spend more time on operations execution and customer…

Singapore In-N-Out pop-up stand sells out in 5 minutes

July 26, 2012

In-N-Out Burger's cult following has extended well beyond U.S. borders. The chain's pop-up stand in Singapore sold out of burgers within five minutes of making…

How food trucks started a retail revolution

by Darrel Suderman — President, Food Technical Consulting

Citing the success of the food truck segment, numerous retailers have launched retail trucks, selling everything from shoes to flowers.

Aspiring food truck operators to battle during Food Network show

July 12, 2012

Food Network's The Great Food Truck Race is returning for its third season Aug. 19, with host Tyler Florence.

Digital menu boards showing up on food trucks

by Christopher Hall — w, t

Digital display used to display menu items and keep customers entertained with trivia and games.

Taco Bell treats Alaskans to free tacos after hoax

July 2, 2012

A feud between two Bethel, Alaska, residents resulted in Taco Bell's "Operation Alaska" over the weekend, in which the chain gave away about 10,000 tacos.

Top trends listed from National Restaurant Association Show

June 25, 2012

The 93rd Annual National Restaurant Association Restaurant, Hotel-Motel Show and 5th annual International Wine, Spirits & Beer Event, held in May…

Tim Hortons food trucks giving away free beverages all summer

June 19, 2012

Tim Hortons Cafe & Bake Shop is kicking off the summer season with the launch of four food trucks providing free, full-size samples of the chain's most…

TCBY rolls out mobile truck

May 17, 2012

TCBY has launched its new frozen yogurt truck platform in Charlotte, N.C., as part of its strategic expansion. The mobile truck model was rolled out to meet…

Burger King launches food truck tour, sampling program

April 19, 2012

Burger King has kicked off the biggest sampling campaign in its history, offering free samples of items from the brand's recently expanded menu.

Ben & Jerry's Scoop Truck route determined by Twitter

April 18, 2012

From now through May 18, the Ben & Jerry's Scoop Truck will tour Los Angeles, stopping at local businesses, non-profits and community events based on where…