Burger King changes its slogan for first time in 40 years

May 20, 2014

Burger King has unveiled a new tagline, "Be Your Way." The company is calling the "new brand outlook" a spin on its 40-year-old "Have It Your Way" messaging. 

Quiznos turns to spicy BBQ for summer launch

May 19, 2014

Quiznos is bringing back its Spicy BBQ Pulled Pork Sub and its signature Southern BBQ Pulled Pork Sub. Last year’s debut of the Spicy BBQ sub received…

Carl’s Jr., Hardee’s launch annual military campaign

May 19, 2014

Carl’s Jr. and Hardee’s restaurant chains have kicked off their fourth annual Stars for Heroes fundraising campaign this week at participating restaurant…

Arby’s recognized for childhood hunger relief efforts

May 16, 2014

Arby’s charitable arm, the Arby's Foundation, has been awarded the Phoenix Award by Atlanta Mayor Kasim Reed for its efforts to help end childhood hunger.

Tim Hortons gets nostalgic for 50th anniversary

May 16, 2014

To kick off its 50th anniversary weekend, Tim Hortons is transforming Toronto's busy Yonge-Dundas Square into a scene from the 1960s by creating a replica of…

Jack in the Box Q2 buoyed by breakfast, late-night dayparts

May 16, 2014

Jack in the Box Inc. reported earnings from continuing operations of $18.3 million, or $0.43 per diluted share, for Q2, compared to $15.1 million, or $0.33 per…

LevelUp, Zuppler partner to bridge gap in online ordering and mobile payments

May 14, 2014

In an effort to bridge the gap between online ordering and mobile payments, Conshohocken, Pa.-based Zuppler and Boston’s LevelUp have teamed up to provide…

Paytronix upgrades mobile features for restaurant platform

May 14, 2014

Paytronix Systems Inc. has added enhancements to the mobile and messaging aspects of its loyalty platform, geared toward the restaurant and retail industries.

Majority of franchisees now believe social media effectiveness outweighs traditional ads

May 14, 2014

Franchise restaurant operators consider social media reviews and search engine rankings more important than traditional advertising and promotions and more…

Arby's jumps into gamification for orange cream shake launch

May 14, 2014

Arby’s is jumping into gamification again, this time for the return of its orange cream shake. The game is available via the brand’s Facebook page and features…

The top online ordering trends restaurants can’t ignore

by Alicia Kelso — senior editor, QSRweb.com

The reason consumers prefer online versus traditional (phone or in-person) orders is because it offers instant gratification.

Ritter’s marks 25th anniversary with discounted prices

May 13, 2014

Ritter’s Frozen Custard is celebrating 25 years in the ice cream business next week with a birthday party at the original Franklin, Ind., location that will…

3 reasons why the Starbucks app would fail at your restaurant

by Noah Glass — CEO, Olo

Without mobile ordering, customers only seem to care about mobile payment if you give them free coffee.

McDonald’s experiments with McCafe social hour, seasoned fries

May 13, 2014

A number of McDonald’s restaurants are currently testing seasoned French fries and Horchata Frappe blended ice drinks. 

Restaurant industry’s No Kid Hungry campaign returns in September

May 13, 2014

September marks the return of Share Our Strength’s Dine Out For No Kid Hungry campaign, a restaurant-based cause-marketing program that raises money to fight…

Krispy Kreme names new global digital agency

May 13, 2014

Krispy Kreme has named VML as its new global digital agency partner after a search and review period.

Taco Bell turns to Tumblr to market new Doritos taco

May 8, 2014

Taco Bell's newest Doritos Locos Taco — the Spicy Chicken Cool Ranch — debuts today at restaurants nationwide.

Carl's Jr. franchisee deploys marketing and loyalty platform

May 7, 2014

Carl's Jr. Franchisee StarChasers Oklahoma and Beanstalk Data jointly announced that the franchisee is deploying Beanstalk Data's Marketing Master and Loyalty…

Restaurant concepts roll out the red carpet for Mom

May 7, 2014

With Mother's Day around the corner — May 11 for those who still need to come up with a gift idea — restaurant concepts are bracing for a busy day. Last year…

The sound and the query

Consumers want more from a brand's mobile strategy than a few seconds saved at the counter.