Hardee's free biscuits boost up 'worst Monday of year'

March 6, 2020

In a recent survey, Hardee's learned that a full 60% of Americans dubbed next Monday — you know, the one after the switch to Daylight Saving Time this…

American QSR customers enter their 'blue mood'

by S.A. Whitehead — Food Editor, Net World Media Group

What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…

Cinnabon intros chug-able churro + 1st chocolate item

March 3, 2020

Cinnabon has launched a cinnamon beverage that plays up consumers' love for churros with its Churro Chillatta, which blends the churro's kick with Cinnabon's…

Jack in the Box adds double-strength 'Boosted' coffee

March 3, 2020

As the week of the QSR breakfast continues, Jack in the Box is reminding everyone that it has been a "trailblazer" in the breakfast space for a while, with its…

Gabi Butler flipping for Dunkin' 'Free Donut Fridays

March 3, 2020

Dunkin' is putting something that's quite literally "cheery" into the nation's March Fridays, with the start of its "Free Donut Fridays," promoted through a…

Navigating QSR social media 'landmines' on way to customer conversions

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at last week's Mid-America Restaurant Expo in Columbus, Ohio said all the data points to the fact that QSRs and social…

Arby's names Procter & Gamble leader to CMO's post

March 2, 2020

A former Procter & Gamble Oral-B Connect executive has been named Arby's new CMO, according to a news release. Patrick Schwing will oversee advertising…

Wendy's wakes up breakfast QSR category with today's launch

March 2, 2020

Wendy's is now officially an early-morning QSR player again, as the brand kicked off the start of its well-publicized breakfast this morning, also adding it…

Bojangles' strengthens auto racing tie with giveaway

February 28, 2020

Bojangles' is taking its Speedway Motorsports relationship up a gear by giving customers a chance at a VIP day at the Folds of Honor QuikTrip500 on March 15, a…

McDonald's giving away McMuffins during Wendy's breakfast launch

McDonald's will give away free Egg McMuffins Monday when Wendy's launches its much ballyhooed breakfast menu.

Pincho CEO: Simplified operations + empowered teams = growth

by S.A. Whitehead — Food Editor, Net World Media Group

A hundred stores in five years is an ambitious growth plan for any brand, but Pincho co-founder and CEO Otto Othman thinks the popularity of the brand in Miami…

13 of most-crazed 'Cravers' inducted into White Castle Hall of Fame

February 27, 2020

White Castle has inducted 13 people into its Cravers Hall of Fame, chosen from more than 250 people who entered for the offbeat honor, a news release said. 

Sonic goes in the car + off-script in new ad campaign

February 27, 2020

Sonic Drive-In today launched a new ad campaign that focuses on the real-life, in-the-car happenings of four U.S. families en route to Sonic, capturing their…

Long John Silver's lengthens its reach with omnichannel gift card initiative

February 27, 2020

Long John Silver's has made a move to extend the reach of the seafood QSR brand through a digital payment and gift card partnership. The brand has partnered…

Has your QSR's social media strategy got a hole in it?

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at the Mid-America Restaurant Expo this week said many restaurant brands have voids in their social media marketing…

Krispy Kreme dream-makers put doughnuts at the doorstep

February 25, 2020

Krispy Kreme said it will roll out national delivery this coming Saturday, officially Leap Day, as part of its tribute to those relatively rare Leap Day…

Del Taco's does fish six ways with start of Lent

February 25, 2020

The start of the annual Christian celebration of Lent tomorrow has Del Taco bringing back its oxymoron-ish jumbo shrimp LTOs. In fact, the brand is using the…

McDonald's $90,000 bejeweled cup giveaway tribute to Shamrock Shake

February 25, 2020

McDonald's is celebrating its Shamrock Shake's 50th anniversary with an appropriately shake-filled golden offering that syncs with the return of the icy green…

How QSRs can create ad formulas that change consumer behavior

by Antonio Tomarchio — Founder and CEO, Cuebiq

Determining whether your marketing is actually motivating QSR visits has always been a bit of a muddled mess. But improved AI-powered algorithms can now…

Record 30,000 spend Valentine's Day at White Castle

February 17, 2020

Over the past nearly 30 years, White Castle has accrued quite a name for itself as a Valentine's Day destination, and that proved itself this past weekend when…