Marketing News & Media
White Castle slides into 2 more years as US luge sponsor
January 21, 2019
Billing itself as one of the nation's "two foremost slider experts," White Castle has partnered with USA Luge for a two-year extension of the brand's status as…
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Taking a chopped salad QSR on the road: Chop Stop CEO talks brand expansion
by S.A. Whitehead — Food Editor, Net World Media Group
Can a meat-and-potatoes guy’s chopped salad QSR survive outside of Southern California? Podcast spotlight interviewee Mark Kulkis is convinced of that fact as…
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What the Trump Clemson feast teaches brands about riding a politically charge media wave
by S.A. Whitehead — Food Editor, Net World Media Group
How best can a brand capitalize on a potentially media event, like the Trump-Clemson White House feast this week, without getting blasted for the wrong…
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Taco Bell brings back chain's most successful LTO, Nacho fries
January 17, 2019
Taco Bell's said its Nacho fries, first launched last January, have been the brand's biggest new menu item to date. In fact, the chain told Motley Fool it…
read nowMcDonald's McCafe adds some caffeinated incentive to 'Ditch your Resolution' day
January 17, 2019
McDonald's retail coffee product, McCafé at Home is working with actor, Mark Consuelos to launch the brand's Brew Happier Mobile, an interactive experience…
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QSR digital signage decision-making: 8 key queries for your vendor
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
A good vendor should be able to answer these questions regarding a digital signage deployment.
read nowMcDonald's loses a Big (Mac) one in the EU
January 16, 2019
McDonald's said it will appeal a European Union case ruling this week against its trademark use of the Big Mac, which includes the famous "two all-beef…
read nowWhite Castle Valentine's Day reservations open with 1st delivered 'Love Castle'
January 16, 2019
Pucker up gents. Slip into your slipperiest lip gloss, ladies. It's time to slip into a few sliders for Valentine's Day next month. With more than 30,00…
read now'What ya' got for me?': Rewards drive QSR competitive supremacy
January 16, 2019
When it comes to customer love, QSRs that put forth the offers stand to bring forth the most customers, according to a Publishers Clearing House Media Division…
read nowWelcome to the White House, Tigers ... D'you want fries with that?
January 15, 2019
QSRs including Wendy's, Burger King and McDonald's got some presidential afterglow Monday when President Donald Trump chose their fare as the "selection of the…
read nowSubway expands marketing, data platform to UK, Ireland, Canada
January 15, 2019
Subway is expanding its license with Mobivity Holdings Corp. to bring print ads, data aggregation and insight engine to restaurants in Canada, Ireland, and the…
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Top tech execs say voice, near-me searches will soar in 2019
by Cherryh Cansler — Publisher, FastCasual.com
This year's top restaurant tech trends are all about meeting the customer at the time and the place of his or her choice. Restaurant brands that point their…
read nowBuy a Subway kids meal milk, give 10 meals to those in need
January 9, 2019
Friday, Jan. 11, is National Milk Day, for all not in the know, and Subway is using the date to join with the dairy farm, Shamrock Farms and the Feeding…
read nowTaco Bueno gives free burritos this National Bean Day
January 8, 2019
Yes, there is a National Bean Day and yes, this Tuesday, Jan. 8, is it. So rent a copy of "Blazing Saddles" for its infamous bean-centric campfire scene and…
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KFC's bowl promotion gets a little hairy
January 8, 2019
Never one not to bring something unquestionably weird to the party, Kentucky Fried Chicken is launching its new a campaign to promote $3 Famous Bowl prices and…
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Schlotzsky's president on brand rebirth at age 50
by S.A. Whitehead — Food Editor, Net World Media Group
QSRweb Editor Shelly Whitehead talks with Fast Casual Editor Cherryh Cansler about the innovators in the Top 20 Brands to Watch report, then Schlotzsky's…
listen nowDel Taco 'socks it to' diners with mixable value menu
January 4, 2019
Del Taco is helping all those holiday-depleted wallets out there this year with a new value menu and the possibility of a new Mexican entrée-adorned socks to…
read nowWhite Castle gets a little 'sloppy'
January 4, 2019
With its scoured white exterior and interior tile and gleaming metal furnishings, White Castle is usually the very definition of clean in the QSR world. Only…
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Growing greater QSR engagement? All you have to do is ask
by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations
Customer insight makes the restaurant world go 'round because it gives QSRs a critical competitive advantage. And while many brand leaders may think they have…
read nowSonic chili LTO = 1 serving veggies, 140 calories
January 2, 2019
Along with all those New Year’s dieters, Sonic is starting 2019 on a bit of a health kick by introducing its Hearty Chili Bowl that promises beef and a full…
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