Marketing Videos

Millennial marketing guru gives sneak peek of Fast Casual Executive Summit keynote

Creating brand fans out of Millennials -- consumers ages 18 to 34 -- is key for every restaurant's success. Jeff Fromm, millennial expert and 2013 Fast Casual…

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Taco Bell Cool Ranch Locos Tacos put fans on Times Square digital billboards

Taco Bell again selected digital signage solution provider Aerva Inc. to launch the social media and digital out-of-home campaign for this year’s new product…

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CETW: Keynote Paul Price on social media

Paul Price, CEO of Creative Realities, discusses how technology is getting better, cheaper and faster - and how the rate of change is accelerating, and why it…

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How Plink works: A Q&A with CEO Peter Vogel

At this year's Retail Customer Experience Executive Summit, attendees got to spend some time with Peter Vogel, CEO of Plink, a platform that allows shoppers…

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RAMP: Mobile couponing and daily deals

Saiful Khandaker from FreebeePay used the recent mobile payments conference in Chicago to talk about his company's solution for mobile couponing and daily…

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RAMP: NFC and mobile loyalty programs

Mohammad Khan, president and founder of ViVOtech, talked about the convenience of combining NFC technology with loyalty programs at the RAMP mobile payments…

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Summit: Don't set social media expectations

Sometimes with social media, the best strategy is just to dive right in, said Paul Flanigan at the 2011 Retail Customer Experience Executive Summit. Also: the…

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Tips for branding and differentiation

Consultant Gerry O'Brion reviews his presentation on this key topic at the 2011 Pizza Executive Summit.

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Pizza professionals: It's hip to be Foursquare

Streetza Pizza entrepreneur Scott Baitinger talked about the value of this social media application at the 2011 Pizza Executive Summit.

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The value of location-based marketing to pizza operators

Asif Khan talked about the strategy at the 2011 Pizza Executive Summit.

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Baskin-Robbins Create Baskin's Next Favorite Flavor Contest

Baskin-Robbins' inaugural "Create Baskin's Next Favorite Flavor" contest winner, the Toffee Pecan Crunch conceptualized by Chicago's Diane Srogra, is now…

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NRA 2011: Ronald's dad: Leave my boy alone!

Ronald McDonald came to life 47 years ago in a world that adored him. Now the iconic clown faces a firing line of bad press and calls for his dismissal. Here's…

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