White Castle, Cinnabon, Your Pie: Travelers along the 'alternate revenue' stream

Increasingly, QSR brands see the need to expand their revenue universes by creating retail products that can not only add a new source of revenue, but also get the brand out in front of the eyes of potential new customers. This two-part series explores the experiences of three brands at different stages of the retail product business.

QSR revenue source with many happy returns: Tapping into office-based networks

Reliable revenue is the name of the game in creating stability in the highly competitive QSR sector. Fortunately, one of the best sources of regular business is actually right outside your restaurant door.

Summer LTOs: 5 guiding principles to count on

We're in the thick of it when it comes to summer heat, so QSR customers are seeking the big chill in their food and drink. That, in combination with the availability of a multitude of fresh produce from local sources, means tremendous opportunity for fast food brands on both the delivery and in-store fronts.

Are you an invisible QSR? The new requirements of online search

Yext Head of Industry for Food Service gives QSRs advice on how to make your brand show up for potential customers in these days of voice and image searches and intelligent devices.

Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team that is working hard to keep everybody on the same "virtual" page.

KFC in UK discovers new purpose for delivery: Vanquishing spiders

Starting life on your own comes with all sorts of scary things, including spiders, in the case of one young British woman who actually ended up calling for KFC delivery so the driver could kill the spider. Could this be the start of something?

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.

Research proves connecting digitally = thinking generationally

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and talk to them in their "language."

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

QSR marketing mix-ups that can really cause screw-ups

A common QSR marketer's terminology mix-up can ultimately result in some big problems ascertaining the success or lack of it of any particular promotional effort.

QSR brands' value offers vie for piece of Mother's Day pie

QSR brands make value their primary call to action on Mother's Day, much to the relief of cash-strapped kids of all ages, who want to show some love without losing their shirts.

LTOs increasingly make the restaurant world go round

Limited-time offers not only drive sales, but drive customers to your brand and show you are an innovator in a market that increasingly demands constant menu creativity to keep any brand ahead of the pack.

Flatbread Grill, sweetFrog,The Boneyard Truck discuss the money-making 'chaos' of food trucks

The Boneyard Truck, Flatbread Grill and sweetFrog food truckers talk about becoming sales machines in the business of food trucking.

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.

Top loyalty program pain points to know before you press 'Go'

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your program.