2018 Loyalty Program Consumer Survey

2018 Loyalty Program Consumer Survey

How today’s consumers want to engage with loyalty programs

Type: White Paper

Sponsor: CodeBroker


Mystery Shopper Program Overview

Mystery Shopper Program Overview

Pivot to amazing customer experiences. Every customer. Every location. Every time. 360 Intel’s Mystery Shopper Program allows you evaluate your specific brand standards and procedures through a series of shops conducted by experienced shoppers.

Type: Fact Sheet

Sponsor: 360 Intel


2018 Mobile Coupon Consumer Research Results

2018 Mobile Coupon Consumer Research Results

How today’s shoppers want to acquire, store and redeem coupons

Type: White Paper

Sponsor: CodeBroker


See More »

FEATURES


Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

Cowboy Chicken, Walk-On's, Nothing Bundt Cakes discuss franchisee marketing stressors

Growth is a great thing in the restaurant business, but if it's based on a franchising model, it's also a stressful thing, particularly for your marketing team that is working hard to keep everybody on the same "virtual" page.

KFC in UK discovers new purpose for delivery: Vanquishing spiders

KFC in UK discovers new purpose for delivery: Vanquishing spiders

Starting life on your own comes with all sorts of scary things, including spiders, in the case of one young British woman who actually ended up calling for KFC delivery so the driver could kill the spider. Could this be the start of something?

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Long John Silver's, Goodcents Deli, Rosati's on the 'franchise-worthy' customer experience

Three brands' leaders offered wisdom-packed responses during an hour-long panel on making your brand's customer experience franchise-worthy at this spring's Restaurant Franchising & Innovation Summit in Louisville.

Research proves connecting digitally = thinking generationally

Research proves connecting digitally = thinking generationally

Digital communication is no longer an "option" for QSRs, it's an essential. But to do it well, you must "know thy audience" ... every single one of them, and talk to them in their "language."

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

QSR marketing mix-ups that can really cause screw-ups

QSR marketing mix-ups that can really cause screw-ups

A common QSR marketer's terminology mix-up can ultimately result in some big problems ascertaining the success or lack of it of any particular promotional effort.

QSR brands' value offers vie for piece of Mother's Day pie

QSR brands' value offers vie for piece of Mother's Day pie

QSR brands make value their primary call to action on Mother's Day, much to the relief of cash-strapped kids of all ages, who want to show some love without losing their shirts.

LTOs increasingly make the restaurant world go round

LTOs increasingly make the restaurant world go round

Limited-time offers not only drive sales, but drive customers to your brand and show you are an innovator in a market that increasingly demands constant menu creativity to keep any brand ahead of the pack.

Flatbread Grill, sweetFrog,The Boneyard Truck discuss the money-making 'chaos' of food trucks

Flatbread Grill, sweetFrog,The Boneyard Truck discuss the money-making 'chaos' of food trucks

The Boneyard Truck, Flatbread Grill and sweetFrog food truckers talk about becoming sales machines in the business of food trucking.

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.

Top loyalty program pain points to know before you press 'Go'

Top loyalty program pain points to know before you press 'Go'

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your program.

Checkers & Rally's travels 2-way communication highway to QSR success

Checkers & Rally's travels 2-way communication highway to QSR success

Checkers & Rally's has built a strong 2-way communication channel with its customers that's improving everything from operations and menu offerings, to customer experience and connection.

Garbanzo 'rolls' out roving approach to new market entry

Garbanzo 'rolls' out roving approach to new market entry

Garbanzo's approach to entering a new market's competitive fray takes a decidedly mobile bent in St. Louis.

See More »

Topic Center Sponsor:



CodeBroker’s mobile marketing solutions are used by retailers to drive consumer engagement for leading retailers throughout the US and Canada. Solutions include: text message marketing, mobile loyalty engagement, SMS-based sign-up and digital coupons.


QSR Industry News