How to Evaluate SMS Marketing Solutions for your B2C Enterprise

How to Evaluate SMS Marketing Solutions for your B2C Enterprise

What marketers need to know to choose the right solution to drive sales and ROI .

Type: White Paper

Sponsor: CodeBroker


The Ultimate Guide to Restaurant Marketing

The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro


Digital Transformation -
The Power of Physical to Digital Loyalty

Digital Transformation - The Power of Physical to Digital Loyalty

Research from retail analyst EKN helps loyalty marketers understand loyalty program digital transformation.

Type: White Paper

Sponsor: CodeBroker


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FEATURES


Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual Executive Summit in Nashville late last month.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

5 Golden Rules of a Digital Signage Installation

5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

The 8 great pieces to mega money-making mobile ordering apps: Part 2

The 8 great pieces to mega money-making mobile ordering apps: Part 2

Today's report dives deeper into the critical necessity of making whatever you choose for a mobile ordering and delivery solution connected at every point to your loyalty efforts and tech.

Playing chicken: Church's giveth and Chick-fil-A taketh away

Playing chicken: Church's giveth and Chick-fil-A taketh away

On the heels of Chick-fil-A's announcement that its much beloved chicken salad sandwich will be dropped from the menu nationally on Sept. 30, competitor Church's chicken has stepped in to add more choices for its customers.

In pictures: Global restaurant execs in London: Part 1

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

Diners dump buckets full of criticism on KFC's 'robotic' colonel

Diners dump buckets full of criticism on KFC's 'robotic' colonel

Ok, just going to tell you right off, fair reader, that though I am a journalist and pledged to stay fervently objective, I've decided to go a bit subjective on the matter of KFC's new National Fried Chicken promotion around...

Free smartphones, campground delivery among pizza promos for Independence Day

Free smartphones, campground delivery among pizza promos for Independence Day

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys loyalty story to headline July 13 webinar

The Halal Guys have had enormous success with their well-researched loyalty program, which the brand's leadership with share with our readers during a July 13 webinar.

A gamut of great ways to make diners 'swoon' in June

A gamut of great ways to make diners 'swoon' in June

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...

The CIO-CMO partnership: The path to digital ordering dynamism

The CIO-CMO partnership: The path to digital ordering dynamism

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.

Heads up: Here come 92 million Mother's Day revelers

Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

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