KFC Ad Director on turning Col. Sanders into brand's 'James Bond'

In 2015, deep in a tunnel beneath the "lions and tigers and bears" of the Louisville Zoo where KFC stored its corporate archives, the chicken chain's ad agency struck branding gold.

Top loyalty program pain points to know before you press 'Go'

As businesses look for ways to build closer relationships with customers, the use of loyalty programs can be an effective strategy. But it's important to find out what consumers really want in your program.

Checkers & Rally's travels 2-way communication highway to QSR success

Checkers & Rally's has built a strong 2-way communication channel with its customers that's improving everything from operations and menu offerings, to customer experience and connection.

Garbanzo 'rolls' out roving approach to new market entry

Garbanzo's approach to entering a new market's competitive fray takes a decidedly mobile bent in St. Louis.

Carl’s Jr., Hardee's get a little diabolical with latest marketing campaign

Carl's Jr. and Hardee's are proving they're not below rolling in the mud a little in the name of a good marketing gag.

Corner Bakery, Newk's, Saladworks leaders' quick quotes for QSRs on dynamite data use

QSR operators can take home some great ideas on effective data use from three fast casual brands who shared thoughts on the subject at the Fast Casual Executive Summit in Nashville late last month.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

The 8 great pieces to mega money-making mobile ordering apps: Part 2

Today's report dives deeper into the critical necessity of making whatever you choose for a mobile ordering and delivery solution connected at every point to your loyalty efforts and tech.

Playing chicken: Church's giveth and Chick-fil-A taketh away

On the heels of Chick-fil-A's announcement that its much beloved chicken salad sandwich will be dropped from the menu nationally on Sept. 30, competitor Church's chicken has stepped in to add more choices for its customers.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

Diners dump buckets full of criticism on KFC's 'robotic' colonel

Ok, just going to tell you right off, fair reader, that though I am a journalist and pledged to stay fervently objective, I've decided to go a bit subjective on the matter of KFC's new National Fried Chicken promotion around...

Free smartphones, campground delivery among pizza promos for Independence Day

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.