From part-time to president

Shirlene Lopez began her career sweeping the dining room at Del Taco. Now she's president.

Taco Bell to dole out free tacos

October 29, 2007

Boston Herald: Taco Bell expects to pass out millions of tacos to fulfill its World Series promotion "Steal a Base, Steal a Taco."   The company will give…

Taco Bell hits World Series home run

October 28, 2007

Advertising Age: According to advertising industry observers, Mexican fast-food restaurant Taco Bell scored big with its "Steal a Base, Steal a Taco…

Stolen base in World Series means free tacos

October 25, 2007

IRVINE, Calif. — Boston Red Sox centerfielder Jacoby Ellsbury stole second base in the bottom of the 4th inning of Game Two at the Major League Baseball World…

Taco Bell catches baseball fever

October 21, 2007

IRVINE, Calif. — Taco Bell has announced the launch of its new promotion in conjunction with the 2007 Major League Baseball World Series. If any player from…

Taco Bell partners with reality show stars

October 16, 2007

IRVINE, Calif. — Taco Bell joined with Heidi Montag and Spencer Pratt of MTV's reality show "The Hills," to host a World Hunger 'Reality Check' at a Los…

Taco Bell names band search finalists

October 10, 2007

IRVINE, Calif. — Taco Bell has announced the 2007 class of Feed the Beat. The 50 bands will receive $500 in free Fourthmeals — the late night meal between…

Taco Bell approaches Mexico — again

October 9, 2007

The Associated Press: Taco Bell is reopening in Mexico after its last attempt 15 years ago, in which the restaurants lasted less than two years.   This time…

Del Taco plans 16 Indy stores

September 26, 2007

Indianapolis Star: No. 2 Mexican quick-serve chain Del Taco is planning to open at least 16 new restaurants in Indianapolis. The company is working to recruit…

Taco John's president Barry Sims named CEO

September 26, 2007

CHEYENNE, Wyo. — The Taco John's International board of directors has appointed Barry Sims as the company's chief executive officer. The announcement follows…

'Magic School Bus' to stop at Taco Bueno

September 6, 2007

DALLAS — Taco Bueno will run a kids meal program based on the children's television series "The Magic School Bus" from Oct. 15 to Dec. 31, 2007.   As part of…

Churro Station sells two franchise deals

September 6, 2007

SAN RAFAEL, Calif. — Churro Station has announced the sale of two franchise territories for Las Vegas and Miami. The new franchised locations are set to open…

Taco Bell, Gizmoz to launch 'avatarsment'

September 4, 2007

IRVINE, Calif. — Taco Bell has teamed with Gizmoz.com to create an "avatarsment" for the MTV Video Music Awards on Sept. 9, 2007. The consumer-generated ad…

El Pollo Loco comps, revenue increase

August 9, 2007

IRVINE, Calif. — EPL Intermediate Inc., parent company of El Pollo Loco Inc., has reported results for its 13-week second quarter and 26 weeks ended June 27…

El Pollo Loco adds new tacos

August 8, 2007

IRVINE, Calif. — El Pollo Loco has announced the debut of two new tacos, crunchy and soft.    El Pollo Loco's new crunchy tacos are stuffed with flame-grilled…

Taco Bell to Feed the Beat for second year

August 6, 2007

IRVINE, Calif. — Taco Bell will select 25 emerging bands and will provide them with $500 each in Taco Bell Bucks while they are on tour, as part of the…

Del Taco, Captain D's open co-branded location

July 30, 2007

Orange County Register: Sagittarius Brands, parent company of Lake Forest-based Del Taco, plans to launch Aug. 1 its first co-branded Del Taco and Captain D's…

Taco Bell, KFC sued over receipt info

July 23, 2007

Louisville Courier-Journal: Two separate lawsuits filed last month allege that fast-food chains KFC and Taco Bell failed to comply with a law limiting the…

Taco Bell taps winner in Teen Reporter Challenge

June 21, 2007

ATLANTA — Chris Maxwell, 17, a member of The Salvation Army J.B. Fuqua Boys & Girls Club in Atlanta, won a one-week internship at NBC as part of the grand…

Taco Bell conducting "Swing for a Million" promotion

June 6, 2007

IRVINE, Calif. — Taco Bell is conducting a promotion July 10, giving one baseball fan the chance to win $1 million during the 78th MLB All-Star Game at San…