Is Your Restaurant Ready for the Growing Online Ordering Trend?

Are you looking for a new way to grow your restaurant business? Consider online ordering. According to QSR Web, digital ordering is growing 300 percent faster than dine-in traffic, and analysts project in a few years, more restaurant sales will come from takeout, delivery, and other forms of off-premises dining than from customers who dine-in.

Type: White Paper

Sponsor: Star Micronics America




Internet + Enterprise = the New ‘Interprise’

Network architecture is leveraging 4G LTE, the cloud and SD-WAN to create a new way of managing the enterprise.

Type: White Paper

Sponsor: Cradlepoint




How Mobile Ordering Apps Stack Up

Mobile ordering apps are poised to be a major sales driver for fast casual restaurants, but not all apps are built the same.

Type: White Paper

Sponsor: Fuzz Productions


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FEATURES


How self-serve kiosks can rescue corporate dining — part 1

The self-serve kiosk rewrites the economics of corporate dining.

5 key actions to maximize mobile email marketing

Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.

Why Dominos and Papa John's sales are up in a food service downturn

Why are some pizza chains thriving in an overall economic downturn for the restaurant industry? The answers speak volumes about today's customers' demands.

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

Are you accounting for those holiday gift cards correctly?

For many restaurants, the holiday season bustles with promotions, parties and gift card sales. But amid the season's cheer, restaurants must account for these gift cards properly.

A 'post mortem': Looking back at 2016's hard-learned lessons

Experts weigh in on the eight lessons they learned in 2016 about the fine art of running a restaurant.

5 ways restaurants can turn tech into success strategy

Restaurant chains often struggle with the technology decision-making process, but experience is clear on what works and what does not. Following are five best practices to help QSR leaders mitigate technology implementation challenges:

The Restaurant Review Dance: Four steps to a better reputation

The importance of both knowing, and fiercely protecting your restaurant’s reputation online, is integral to business success today in any area of food service. For proof, look no further than the following three research findings: The addition of a single...

Want social media success? Just EAT it

When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can learn to EAT it, you'll have that task accomplished. Read on, if you want to learn how.

Study: 3 restaurant priorities that pay off big

A newly released study from Deloitte shows that a huge chunk of frequent diners prefer to order online, but at quick service restaurants they end up spending 26 percent more on food when they do. For fast casual, it's 13 percent more.

Dunkin' Donuts, Pita Pit share tips for driving mobile app adoption, use

Digital gurus at Dunkin' Donuts and Pita Pit offer up real-life insight on mobile app strategy.

Online or offline: Ways your restaurant can tap into Pokemon Go craze

In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and everywhere else, attempting to catch Pokemon in just about every nook...

Big reasons why big data can vastly improve marketing efforts

We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda. And, of course, there’s lots of analysis out there about why they crashed and burned,...

5 great ways paid social ads can equal more restaurant reviews

It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use paid social promotion to win reviews, making the most of the ad dollars you spend on Facebook, Instagram and Twitter.

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Your customers are online and mobile. Are you following them? With the advance of smart phones and social media you have new, powerful ways to connect with customers. We'll help you stay on top of the trends in online, mobile and social marketing.

NEWS