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FEATURES


Mayhem alert: KFC's main marketing mind headlines Restaurant Franchising and Innovation Summit

Take a trip to marketing's wild side in April, when KFC Advertising Director George Felix headlines the Restaurant Franchising & Innovation Summit in the Derby City just a few weeks before the Run for the Roses.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

London Summit: Coyote Ugly's key considerations before taking on the world

Coyote Ugly has learned to speak a lot of different languages along its path to global growth. Here, one of the chain's leaders shares the key elements for any brand to consider before setting off on a worldwide trek.

'The Franchise Handbook' author says innovation is path to restaurant royalty

"The Franchise Handbook" author Carl Reader tells London audience that innovation sets the winners apart from the others in today's restaurant business.

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Some of the fastest growing chains in the restaurant industry are the ones embracing innovation throughout their operations. Restaurant Franchising & Innovation Summit will explore how chains can leverage innovation in a variety forms — from experience innovation to kitchen innovation to menu innovation and beyond — as a catalyst for franchise expansion.

By continually investigating and investing in cutting-edge solutions for both the front of house and back of house, franchisors put themselves in a very strong position to attract potential franchisees who are seeking opportunities with forward-thinking brands. The Restaurant Franchising & Innovation Summit will help franchisors be more progressive in many areas of their business to attract both investors and customers.


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