Guerrilla marketing can boost sales

10 affordable marketing initiatives that you can implement today. 

QSRs vie for China

November 26, 2006

Reuters: From octopus Pizza Hut pies to spicy Quarter Pounder hamburgers, U.S. fast food is undergoing major changes in China as restaurant titans like Yum…

McDonald's opens its fourth mini-gym for kids

November 21, 2006

United Press International: Fast-food giant McDonald's is rolling out mini-gyms in its U.S. restaurants to encourage children to sweat off their meals.   The…

Taco Bell switches to zero grams trans-fat Canola oil

November 15, 2006

  IRVINE, Calif. — Taco Bell Corp. said it will convert to a new zero grams trans-fat canola frying oil from a partially hydrogenated soybean oil.   Dow…

McDonald's to cut trans-fats in Europe

November 7, 2006

The Scotsman: McDonald's new cooking oil will have a maximum trans-fat content of 2 percent and a maximum saturated fat content of 12 percent. It will "reduce…

Burger King tests no trans-fat oil

October 31, 2006

Sun Sentinel: Miami-based Burger King has been working to find an alternative to trans-fat for the past two years, North America President Chuck Fallon told…

KFC switches to zero trans-fat cooking oil; CSPI drops lawsuit

October 29, 2006

KFC Corp. is converting its 5,500 U.S. restaurants to trans-fat-free cooking oil.   After KFC made the announcement Oct. 30, the Center for Science in the…

Ukrainian QSRs cut hygiene and food-quality corners to save money

October 19, 2006

The Post: As Ukraine's restaurant business increasingly consolidates, the Ukrainian QSRs leave hungry and hurrying patrons with a narrow selection to choose…

European educator pushes for fast-food ban at schools

October 15, 2006

The Guardian: A European educator is trying to ban students from eating fast-food at schools, and the public seems to overwhelmingly support the teacher's…

Fast-food growth in China helps potato farmers

October 12, 2006

Associated Press: The rapid growth of China's fast-food industry is boosting demand for frozen french fries and other processed potato products, helping to…

Arby's awards suppliers

October 12, 2006

ATLANTA — Arby's Restaurant Group Inc. and its ARCOP purchasing and distribution arm honored three of its suppliers with Values Awards during its Worldwide…

Fast-food companies target toddlers, study says

October 9, 2006

CBC: A journal of Pediatrics study says fast-food companies are targeting toddlers with television programming.   Susan Connor, a research manager for…

Commentary: NFL and college football equals big-time sales

Are you targeting football fans? You should be.  

McDonald's Australia sets new labeling standards

September 26, 2006

Associated Press: McDonald's Australia is setting new standards for fast-food producers by increasing nutritional labeling on products with Percentage Daily…

McDonald's operator makes a splash with digital signage

Do colorful digital graphics enhance the in-store experience?

McDonald's to serve all-day breakfast

September 24, 2006

USA TODAY: McDonald's chief executive Jim Skinner said the QSR giant would take on breakfast-all-day kingpins Denny's and IHOP. McDonald's is the far-away…

Consumers underestimate calories in fast food

September 10, 2006

Associated Press: Most people underestimate the number of calories in fast-food meals — a big problem as portion sizes have ballooned, a new study shows.

Arby's names new chief marketing officer

September 10, 2006

ATLANTA — Arby's Restaurant Group Inc. announced that Cheryl Barre has been named chief marketing officer for Arby's and president of Arby's Franchise…

'Super Size Me' effect on QSRs is over

August 28, 2006

The Guardian: Following 'Super Size Me,' it looked as if the fast-food giants were embracing healthy eating, with salads appearing on every menu. But that's…

QSRs strive to provide prompt drive-thru service

Improving drive-thru efficiency should be at the top of every operator's to do list. For years, it's been the breadwinner for the quick-service restaurant. But…