Are QSRs overusing sex as an advertising vehicle?

Marketing experts weigh in on the prevalence of racy ads.

Consumer concern over sodium intake impacts product development

August 11, 2009

Americans love sodium, but many consumers are starting to pay more attention to their intake, according to new research from consumer, product and market…

Wendy's readies to enter QSR premium burger war

August 6, 2009

Wendy's is preparing to enter a candidate into the premium burger war with a new cheeseburger launch later this year, Wendy's/Arby's Group CEO Roland Smith…

To Focus Group, Or Not To Focus Group?

In an age of information databases, network connectivity, interactive media, and the Internet, quick access to consumer information has become the norm. Though…

Public Sector Use Of Internet Surveys And Panels

Marketing research is easily adaptable to the Internet, and the medium has opened the door to many would-be marketing research suppliers. We believe, however…

Online Ordering: Seven Tips for a Successful Implementation

If you manage any restaurant operation, chances are that you have heard of, are considering, or already employ an online ordering system. This is because these…

Jack in the Box Q3 net down 34% as comps decline

August 4, 2009

Jack in the Box third quarter earnings are another indicator quick-service brands are not immune to the economic recession. Jack in the Box has reported a…

Carrols Corp.'s Burger King Q2 comps down 4.7%

August 3, 2009

Carrols Restaurant Group Inc., parent company of Carrols Corp., has reported that same-store sales decreased for its Burger King franchise stores, as well as…

McDonald's revises smoothies, specialty drinks launch

Industry expert sees the trial as a sign frozen beverages are now mainstream.

Taco Bell kicks off first cinema ads

June 28, 2009

NEW YORK — Taco Bell has debuted its first cinema advertising, promoting its "Why Pay More" campaign to push nine menu items priced at 79 cents, 89 cents and…

Atlanta-based QSRs outline R&D trends

June 28, 2009

Atlanta Journal-Constitution: The directors of test kitchens for several Atlanta-based quick-service brands have shared upcoming trends in menu items. Trends…

How soda pricing is affecting QSR sales

Coca-Cola study finds increases in price have affected total check average.

Tools help QSRs market their nutritional disclosure

Providers offer computer-based or online solutions to help operators use calorie counts as a selling point.

Can QSR premium burgers survive the economy?

For Carl's Jr., sales of its Six Dollar line aren't hurting, but combos and add-ons are faltering.

Study finds QSR proximity and kids' obesity not linked

June 16, 2009

ScienceDaily: A new study has found that contrary to conventional wisdom, living near a fast food outlet does not cause a weight gain in children. The study by…

Mintel reveals lastest ice cream, coffee trends

Plain flavors are most popular for frozen treats, and specialty coffees are gaining ground.

N.Y. Metro McDonald's launch Big Mac-inspired wrap

June 8, 2009

ROSELAND, N.J. — New York Metro McDonald's restaurants have debuted the Mac Snack Wrap, featuring 100 percent USDA-inspected beef, lettuce, onions, pickles…

Sonic sweetens up summer with free Root Beer Float

May 28, 2009

OKLAHOMA CITY — Sonic Drive-In is kicking off the summer season with Free Float Night then with free drink upgrades through the rest of the season. On June 3…

ASK THE EXPERTS: How will online ordering evolve over the next several years?

May 27, 2009

According to Food Action Group, 87 percent of consumers say they plan to use online ordering more in the future. How will that information impact restaurant…

Ask the Experts: What pitfalls should brands avoid when implementing a one-day giveaway?

May 21, 2009

As brands compete for an increasingly limited share of consumers' dining dollars, one-day product giveaways are being used more frequently to add the…