Alicia Kelso / Alicia Kelso has been a professional journalist for 15 years. Her work with QSRweb.com and PizzaMarketplace.com has been featured in publications around the world, including Good Morning America, Voice of Russia radio, Consumerist.com and Franchise Asia magazine.
View Alicia Kelso's profile on LinkedIn

Restaurants jump on selfie bandwagon to engage Millennial consumers

A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.

Will Burger King’s competition take advantage of merger backlash?

Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.

Burger King, Tim Hortons seal merger deal

Despite early media reports, executives from both brands insist their M&A; agreement is not about a tax inversion.

Arby's redefines target audience after year-long review

The chain has ramped up the number of new products in test four-fold in the past four years.

Wendy's aims to be a 'stronger global player'

The company continues its mobile ordering beta test and is approaching loyalty aggressively.

Burger King's 'fewer, more impactful' menu launch strategy lifts sales

The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.

McDonald's ruling holds franchisors accountable for franchise employee allegations

The National Restaurant Association claims the decision will impede job creation and create 'big business.'

Arby’s shifts focus to proteins with new marketing campaign

Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.

Breakfast, beverage competition gets a grip on Dunkin’s sales

The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.

Turning social media likes into restaurant traffic

Offer customers something, like a discount or a recipe, in return for their like.

McDonald’s points finger at marketing for sales shortfall

As part of its operations reset initiative, the chain has started to see order accuracy improvements.

Taco Bell breakfast generating up to $120K in incremental sales

In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.

Holy jalapeno! How hot will menus get?

Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.

Taco Bell jumps on protein bandwagon with Power Cantina launch

The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.

Carvel celebrates the past with modern shoppe design

Digital menu boards have been added to draw more attention to the brand's signature treats.

Restaurants fire up promos for Fourth of July holiday

From menu rollouts to marketing campaigns, some concepts are in the spirit.

Millennials coming to expect the interaction that digital menu boards bring

Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.

Sonic’s new display technology driving average check increases

Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.

Focus on order accuracy the top priority for Fiesta Restaurant Group

Pollo Tropical removed some items from the menu to be more efficient and user friendly.

Culver’s turns 30: COO reflects on industry and consumer changes

Consumers are now more aware of food safety, sourcing and nutritional content.

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