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A selfie that includes your restaurant, food or drink is a perfect form of implied testimonial.
Fans, politicians are calling for a boycott of Burger King after company establishes Canadian headquarters.
Despite early media reports, executives from both brands insist their M&A; agreement is not about a tax inversion.
The chain has ramped up the number of new products in test four-fold in the past four years.
The company continues its mobile ordering beta test and is approaching loyalty aggressively.
The brand will introduce its mobile app, including couponing, payments and geotargeting, nationwide at the end of this month.
The National Restaurant Association claims the decision will impede job creation and create 'big business.'
Arby's execs believe high quality meats are the brand's unique differentiator in the QSR segment.
The quarter marked Dunkin’ Donuts’ highest afternoon guest count on record, and weekly sales in June reached the highest volume.
Offer customers something, like a discount or a recipe, in return for their like.
As part of its operations reset initiative, the chain has started to see order accuracy improvements.
In less than six months, the brand's breakfast business is above breakeven and is about 7 percent of the menu mix.
Sriracha, according to CCD Innovation, is in 2014 what chipotle was in 2009.
The new menu, and the marketing strategy behind its launch, is geared toward the 18 to 34 age group.
Digital menu boards have been added to draw more attention to the brand's signature treats.
From menu rollouts to marketing campaigns, some concepts are in the spirit.
Industry insiders expect indoor digital menu boards to be standard in three to five years, and drive-thru in five to 10 years.
Sonic’s strategy is to focus on specific product categories, grow them and sell them throughout the day.
Pollo Tropical removed some items from the menu to be more efficient and user friendly.
Consumers are now more aware of food safety, sourcing and nutritional content.
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