Reggie Bush joins John Lovitz for Subway's Daytime Drama

John Lovitz has teamed up with an NFL rookie and a rap star for Subway's Daytime Drama, a television ad campaign.

 

Since April, Subway has aired Dinner Theatre featuring Lovitz, who dressed in silly costumes and comically voiced "eat fresh." Now Lovitz has two co-stars.

Last year's Heisman Trophy winner Reggie Bush and rap star Lil' John are teaming up with Lovitz for Daytime Drama.

 

Lovitz sets the stage for several micro-melodramas including "The Rookie": the tale of a young ball player receiving advice on "staying hungry" from Reggie Bush ... and "The Wrapper": the story of Lil' John receiving much-needed validation from two nearby diners.

 

The ads, run coast to coast, will present new steak sandwiches in a variety of 30- and 15-second spots run during primetime over the next several months.

 

"Through our diverse campaigns and product offerings, we are able to meet a variety of consumer tastes and sensibilities," said Tony Pace, chief marketing officer for the Subway Franchisee Advertising Fund Trust. "Our Daytime Drama campaign, with our new Steak Sandwiches, complements our low-fat  '8 under 6' offerings and our ever-popular Jared ads."