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Taco Bell launched its new menu item, the Quesalupa, and it’s #BiggerThan Futbol campaign with a 30-second commercial titled "Bigger Than Futbol" during Super Bowl 50.
February 8, 2016
Taco Bell launched its new menu item, the Quesalupa, and it’s #BiggerThan Futbol campaign with a 30-second commercial titled "Bigger Than Futbol," starring Brazilian footballer Neymar, NBA player James Harden, and others during the first quarter of Super Bowl 50 yesterday. The ad marked Taco Bell's return to the Super Bowl after three years. The Quesalupa is a shell stuffed with melted pepper jack cheese and stuffed with seasoned beef, lettuce, cheddar cheese, reduced-fat sour cream and tomatoes. The Quesalupa hits menus nationwide beginning today, according to a company press release.
"In true 'Live Mas' style, over tens of thousands of fans played along by blindly reserving our latest creation, and got the chance to try it before it was revealed during Super Bowl 50," said Marisa Thalberg, chief marketing officer for Taco Bell Corp. "The energy and excitement surrounding our pre-order and today’s reveal is just the beginning for us — stay tuned in the coming days and weeks for more!"
The Quesalupa was available nationwide for a limited time through Taco Bell’s first-ever, blind pre-order which took place last week. Taco Bell announced their return as a Super Bowl advertiser with the brand’s first–ever redacted press release on Jan. 7. The release withheld details of what could be Taco Bell’s "biggest launch to date" to keep fans and media guessing leading up to the big game.
Taco Bell gave fans the chance to be among the first to try the Quesalupa with their nationwide, first-ever, blind pre-order on Ta.co. Fans who pre-ordered were able to pick-up their reserved food item from 2-4 p,m. local time Saturday, ahead of the nationwide reveal and two days before its nationwide availability today, the release stated.
Following weeks of teasers, pop-up experiences and exclusive sneak peeks, Taco Bell revealed the Quesalupa with the Super Bowl commercial. On Saturday, Taco Bell organized its biggest Snapchat story ever, with the help of four influencers and three Feed the Beat bands reporting live from six Taco Bell restaurants across the U.S. The Snapchat "Pre-Order Bash" let Taco Bell’s most famous fans on Snapchat give their followers a sneak peek at the secret product, two days before it became available nationally. Influencers were able to invite their followers to tune into Taco Bell’s Snapchat for an uncensored, real-time celebration with Feed the Beat artist performances.
Taco Bell surprised fans in three restaurants in San Francisco, Los Angeles and Toledo with free, live pop-up acoustic performances from Feed The Beat bands The Mowgli’s, Never Shout Never and Jacob Whitesides.
