Taco John's adding Boyer's Coffee to strengthen morning daypart

 
March 27, 2014

Taco John's has selected Boyer's Coffee for all of its restaurants, and will begin serving the offering in the fall.

"Breakfast is our fastest growing daypart. Some months, Taco John's locations are experiencing almost 20-percent sales growth. To build on that success, we are implementing a new premium coffee program," CEO Jeff Linville said in a news release. "Coffee is an important factor when customers decide where they're eating in the morning. I think the addition of Boyer's Coffee to our menu will bring new guests to Taco John's for breakfast".

Boyer's produces 100-percent Arabica coffees slow roasted at high altitude, the release said.


Topics: Coffee/Bakery/Donut , Food & Beverage


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