Marketing

Burger King Brazil turns footage of drunk customers into ad for delivery

There's a lot happening inside a typical fast food location and Burger King Brazil is using some of the wild and weird behavior to sell customers on ordering delivery.

Photo: iStock

August 10, 2020

Anyone involved with fast food knows that customers can be an unruly bunch, particularly once they've gotten a little booze in them. And while sometimes this results in truly dangerous and violent behavior, quite often it also ends up creating some pretty funny video. And Burger King Brazil is using some of the all-too-candid cell phone videos of drunk and disorderly customers in their restaurants to push home delivery service.

The South American country's division of Burger King worked with creative agency David Sao Paulo to create a 30-second spot from a compilation of smartphone videos taken inside Burger King restaurants of customers doing everything from standing in line naked to dueling with road cones on their heads.

The idea behind the ad is encapsulated in a full-screen tag line that says simply, "Late night delivery, the best of BK without the worst of BK."

An employee of the creative agency told B&T magazine that his team pulled scenes from internet clips as well as videos captured by Burger King and its customers before the pandemic hit Brazil.

Burger King has not responded to a request for comment.