Burger King News & Media

Burger King introduces new manager role, Whopper guarantee policy

July 20, 2026

Burger King is launching two customer service initiatives based on feedback received during a recent listening initiative led by the company's leadership. The…

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The next generation of QSR, Part 1: The new economics of value

by Valerie Gritton

This four-part series explores the forces reshaping the next generation of quick-service restaurants, examining how shifting consumer behaviors, economic…

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Burger King extends chicken sandwich lineup

July 7, 2026

Burger King has announced the launch of two new additions to its Original Chicken Sandwich lineup: the Loaded Jalapeño Original Chicken Sandwich and the Club…

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Burger King to launch limited-time menu inspired by upcoming Star Wars movie

May 1, 2026

Burger King will launch a limited-time menu on May 4 to promote the upcoming theatrical release of "Star Wars: The Mandalorian and Grogu," according to a press…

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Burger King elevates The Whopper following guest feedback

February 26, 2026

As Burger King continues giving guests the ability to call or text its president, Tom Curtis, customers have already helped shape operations, the restaurant's…

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Burger King gives guests access to its president to share feedback

February 18, 2026

Burger King is putting its president, Tom Curtis, on the line by giving customers direct access to him via phone to share thoughts on their BK experience…

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Burger King, Popeyes have new head chefs

January 2, 2026

Burger King and Popeyes have new head chefs. Both have been promoted from within, according to a press release.

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Burger King revamps Royal Perks loyalty program

November 6, 2025

Burger King has revamped its loyalty program called Royal Perks, according to company news.

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Limited-service visits decline as customer service, value perceptions hit new lows

October 29, 2025

There may be a growing crisis for the limited-service restaurant industry, according to the 2025 QSR Reputation Ranking Report by Chatmeter, which analyzed…

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Subway names Jonathan Fitzpatrick as CEO

July 22, 2025

Sandwich brand Subway has named Jonathan Fitzpatrick, president and CEO of Driven Brands, as its chief executive officer. He takes position as of July 28…

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Harri report finds major cost disparities for restaurant operators in key US markets

March 26, 2025

Harri, a front employee experience technology for restaurants, released its first ever 2025 Wage & Labor Cost Index. The report looked at the growing…

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Burger King releases fiery version of its fish sandwich

March 6, 2025

Just in time for Lent, Burger King has released the Fiery Big Fish Sandwich, according to a press release.

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Burger King partners with Mexican National Soccer Teams in the US

September 11, 2024

The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM) have partnered with Burger King, naming the fast-food chain as the official…

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Burger King, Walmart partner on customer deal

August 23, 2024

Burger King and Walmart have partnered to offer an exclusive dining benefit for Walmart+ members. Walmart+ members will enjoy 25% off any Burger King digital…

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Burger King to extend value meal until October

August 16, 2024

Burger King is extending its $5 "Your Way Meal" through October, according to a Yahoo Finance report.

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Burger King to hop on $5 meal deal train

May 24, 2024

Following news that McDonald's would release a $5 meal for a limited time, Burger King will also release its version of the deal for the same price, according…

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Burger King parent company completes acquisition of Carrols Restaurant Group

May 20, 2024

Restaurant Brands International Inc., parent company to Burger King, has completed its previously announced acquisition of Carrols Restaurant Group, Inc.…

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Burger King to invest $300M for restaurant updates

April 30, 2024

Burger King is investing $300 million to modernize its U.S. restaurants, aiming for 85% to 90% of locations to have a new look by 2028, according to a press…

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Burger King releases Frozen Cotton Candy drink

April 4, 2024

Burger King has added a Frozen Cotton Candy beverage to its menu, according to a press release.

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Burger King to acquire Carrols Restaurant Group

January 16, 2024

Burger King will acquire units franchised by Carrols Restaurant Group in an all-cash transaction with a value of approximately $1 billion, according to a press…

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