Staffing

Hardee's names Alisa Gmelich president

Photo: Hardee's

October 8, 2026

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CKE Restaurants Holdings has appointed Alisa Gmelich president of Hardee's, effective immediately. Reporting to CEO Joe Guith, Gmelich will oversee more than 1,400 restaurants across 31 states, focusing on accelerating growth, improving the guest experience and strengthening franchisee partnerships, the company announced in a press release.

Gmelich most recently served as chief marketing officer of Sprouts Farmers Market. She previously held leadership roles at Auntie Anne's, where she helped drive omnichannel sales and traffic growth while expanding the brand through co-branded drive-thru locations. Her experience also includes senior marketing positions at IHOP, McDonald's and Burger King.

"Alisa is exactly the leader Hardee's needs right now," Guith said in the release. "She brings the experience and franchise focus to strengthen the brand, support our franchisees and deliver memorable guest experiences."

Gmelich emphasized franchisee relationships as her immediate priority.

"When we work as true partners, we will drive strong, immediate growth of a brand we can all be proud of," she said.