Marketing

Got sass and a love for biscuits? Hardees wants your Meemaw

Image: Hardee's

August 5, 2026

Summarize with

Hardee's wants to meet your grandma.

The QSR chain has launched a nationwide competition, "Show Us Your Meemaws," in collaboration with Caleb Pressley, host of "Sundae Conversation." The restaurant chain is searching for a spirited grandmother figure who embodies warmth, authenticity and a love for the brand's food to serve as a company representative, according to a press release.

Guests can nominate their grandmothers or themselves. The grand prize winner will receive a $65,000 retirement boost, a signature meal featured on the menu across all locations and the opportunity to serve as the official face of the brand for the next year.

"We know many of our guests have fond memories of sharing meals with their grandparents at Hardee's. We want to celebrate that connection by finding a Meemaw who shares our passion for great food and family," Sarah Breymaier, vice president of brand marketing at Hardee's, said in the release. "And Caleb was the perfect partner for this campaign. His authentic humor and charismatic storytelling bring the spirit we're looking to capture with 'Show Us Your Meemaws.'"

To enter, participants must upload a video submission to Instagram, TikTok, Facebook, X or Threads by Aug. 30. Entrants must tag @Hardees and share what makes their nominee the perfect fit.

Entries will be judged by a panel of Hardee's experts looking for sass, spirit, personality and charm. The winner will be announced Sept. 4.

Hardee's operates more than 1,400 restaurants in 31 states.