Marketing

Dunkin’ teams up with Marvel for nationwide ‘Avengers: Doomsday’ campaign

Photo: Dunkin'

November 4, 2026

Summarize withChatGPTGrokPerplexityClaude

Dunkin' is joining forces with Marvel Studios to bring "Avengers: Doomsday" into its restaurants, launching a nationwide campaign that combines celebrity appearances, limited-time menu items and immersive in-store experiences ahead of the film's December release. "Avengers: Doomsday" arrives in theaters Dec. 18.

The campaign features actor Channing Tatum reprising his role as Gambit in a new commercial titled "MUNCHKIN Incursion." The spot also features H.E.R.B.I.E., the Fantastic Four's robotic companion, as the pair make a Dunkin' run before an impending battle, according to a news release.

The collaboration extends beyond advertising, with four Dunkin' restaurants transforming into Marvel-themed destinations in Los Angeles, Chicago, New York and Boston, beginning Nov. 17.

Each restaurant takeover will represent a different corner of the Marvel universe. The Los Angeles location at 6201 Hollywood Blvd. will celebrate the Fantastic Four, while the Chicago restaurant at 10 West Chicago Ave. will feature an X-Men theme. New York City's location at 102 8th Ave. will celebrate the Avengers, and the Boston-area restaurant at 209 N Harvard St. in Allston will take on a Doctor Doom theme.

The transformed restaurants will remain in place through early December, giving customers opportunities to engage with the collaboration beyond the traditional restaurant visit.

"Marvel fans are deeply invested in these characters and stories, and this collaboration gives them new ways to experience the world of Marvel Studios' 'Avengers: Doomsday,'" Jill Nelson, chief marketing officer at Dunkin', said in the release. "From Channing Tatum's return as Gambit to immersive restaurant experiences across the country, we're bringing the excitement of the film into everyday Dunkin' runs."

The partnership also brings a limited-time menu of beverages and treats inspired by Marvel's heroes and villains. The lineup includes six specialty drinks, three doughnut offerings and several collectible merchandise items.

Among the beverage options is the Iced Captain'ccino, made with espresso, caramel flavor and coffee milk, lightly blended and served over ice. Other offerings include the Clobbered Cloud Latte, featuring toasted white chocolate flavor and Cookie Butter Cold Foam; the Wakandan Daydream Refresher, combining berry and clementine flavors with raspberry and purple marshmallow cold foam; and the Optic Blast Lemonade, made with lemonade and blue raspberry flavor.

The lineup also features two Doctor Doom-inspired beverages: Doom's Orders Energy, combining green apple Dunkin' Zero with sparkling water and purple marshmallow cold foam, and the Doom Cloud Latte, made with espresso, mocha and vanilla flavors, topped with sweet cold foam and cocoa powder.

On the food side, the Doomsday Donut brings back Dunkin's Brownie Batter Donut with chocolate icing and green and chocolate sprinkles inspired by Doctor Doom. The Avenging Donut features a cotton candy filling, vanilla-flavored icing and red, yellow and blue sprinkles representing the Avengers, X-Men and Fantastic Four. The collaboration also includes Doomsday and Avenging MUNCHKINS donut hole treats.

Dunkin' also is extending the partnership into merchandise with a collection of limited-edition items. Offerings include a Doctor Doom-inspired 25-count MUNCHKINS tin for $14.99 with a qualifying purchase, themed tumblers for $24.99, a color-changing mug for $14.99 and collectible character cup sleeves ranging from $8.99 to $19.99.

The menu and collectibles are available at participating Dunkin' restaurants nationwide, while supplies last for merchandise.