Marketing

Dunkin’ debuts ‘Donutcracker’ holiday packaging, return of fan favorites

Photo: Dunkin'

November 3, 2026

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Dunkin' is kicking off the 2026 holiday season with the debut of its Donutcracker, a festive, donut-inspired take on the classic holiday nutcracker that will appear on seasonal cups, donut boxes and MUNCHKINS boxes at participating locations nationwide.

The packaging anchors a holiday lineup that also brings back two popular seasonal flavors: Cookie Butter and Toasted White Chocolate, alongside limited-time beverages, charitable giving opportunities and exclusive Dunkin' Rewards offers, according to a press release.

"Dunkin's holiday cups and packaging have become part of the season for so many of our guests," Jill Nelson, chief marketing officer at Dunkin', said in the release. "The Donutcracker puts a playful twist on a beloved holiday icon. Whether guests are sipping returning favorites like Cookie Butter and Toasted White Chocolate or picking up a dozen donuts for a holiday gathering, the Donutcracker brings the joy of the season to life in a way that's fun, festive, and uniquely Dunkin'."

The returning Cookie Butter lineup features six beverages, including the Cookie Butter Cloud Latte, Cookie Butter Cloud Dunkalatte, Cookie Butter Hot Chocolate, Cookie Butter Matcha, Iced Cookie Butter Oat Chai Latte and Spiced Cookie Iced Coffee. The Toasted White Chocolate collection includes four options: the Toasted White Chocolate Cloud Latte, Toasted White Chocolate Signature Latte, Almond White Chocolate Shakin' Espresso and Raspberry White Chocolate Matcha.

Beyond its seasonal menu, Dunkin' is inviting guests to support the Dunkin' Joy in Childhood Foundation, which helps children battling hunger or illness. From Nov. 4-30, guests who donate $1 or more at participating restaurants will receive a limited-edition sticker sheet as a thank-you.

Dunkin' Rewards members also can take advantage of seasonal promotions, including bonus points on beverages throughout November, with select offers tied to ordering ahead and National Espresso Day on Nov. 23. The holiday menu and packaging will be available for a limited time at participating locations nationwide, while supplies last.