Marketing

Hardee’s partners with NASCAR's Bubba Wallace for limited-edition combo meal

Photo: Hardee's

June 25, 2026

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Hardee's has launched "Bubba's Full Throttle Meal," a special limited-edition combo celebrating its partnership with 23XI Racing and NASCAR driver Bubba Wallace, according to a press release.

The meal is available now online and through the My Rewards app for a limited time. It features a five-count of the restaurant chain's signature spicy hand-breaded chicken tenders with Buffalo ranch dipping sauce, a medium fry, a medium Coke and an exclusive Bubba Wallace No. 23 Hardee's collectible die-cast car while supplies last.

The promotion's packaging features artwork by illustrator Stephen Bliss, known for his previous work in a widely acclaimed auto racing video game series.

The promotion marks a continuation of Hardee's partnership with 23XI Racing, which began earlier this year when the company joined as a primary partner for Wallace and the No. 23 team. Hardee's recently returned to the sport after a nearly 30-year absence as the official quick-service restaurant of NASCAR.

"I've never been afraid of a little spice, so building a meal around Hardee's spicy tenders was an easy choice," Wallace said in the press release. "Add fries and a Coke, and you've got the perfect combo. I can't wait for fans to check it out and make it part of their race-day routine."

Sarah Breymaier, vice president of brand marketing at Hardee's, said the company is excited to offer a promotion tied to the driver.

"We're thrilled to partner with Bubba on a meal that represents the best of what Hardee's offers: premium hand-breaded tenders, classic flavors, and an iconic design to create an unforgettable experience," Breymaier said in the press release. "Bubba's Full Throttle Meal is guaranteed to be a fan favorite bringing a fun new take on the quality menu items our customers love."

Hardee's operates more than 1,400 restaurants in 31 states.