Article
Cupcakes boost Cold Stone Creamery sales
New product line leads to double-digit increase.
April 15, 2009
SCOTTSDALE, Ariz. — Cold Stone Creamery has announced a double-digit sales increase following the successful launch in February of its new product innovation, ice cream cupcakes. In the short time since the launch, Cold Stone Creamery has sold 1.75 million cupcakes nationwide. The new cupcakes were promoted at an introductory price in order to appeal to today's value-conscious consumer.
All of the product introductions throughout the year are planned to follow suit with a value price point as part of an aggressive strategy crafted and executed by the Cold Stone Creamery executive team. The strategy was designed to create and leverage new opportunities while requiring no capital investment by the franchisees, thereby maximizing unit-level profitability.
Cold Stone's next innovation is a line of iced and blended coffee drinks intended to capture a lost customer.
Dan Beem, president of Cold Stone Creamery said, "It's exciting to see an uptrend in sales in an otherwise down-trending industry. We're actively pursuing new opportunities in new products, co-branding and partnerships to increase our franchisees' bottom line.We haven't seen this type of reaction since the introduction of our cake batter ice cream several years ago."
In February, Cold Stone Creamery announced a co-branding test initiative with Tim Hortons and Rocky Mountain Chocolate Factory. Earlier this month, Cold Stone rolled out the next of its new products, a line of iced and blended coffee drinks.
Other new products include:
- Jell-O flavor-inspired ice cream line
- Country Time Lemonade sorbet
- Cheesecakes and more
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