Article
Customers go all out for Cow Appreciation Day
Consumers don a variety of cow accessories to get a free Chick-fil-A combo meal.
July 14, 2009
*Click here to view a slideshow of customer costumes.
Chick-fil-A owner/operators offer product giveaway promotions at their discretion as part of the company's marketing plan. Occasionally, the company will hold a systemwide giveaway, such as its annual Cow Appreciation Day, honoring its popular cow mascots.
QSRweb.com visited a Chick-fil-A in Clarksville, Ind., and talked to the owner and customers about why the event is so popular.
Here, owner/operator Bryan Haag shares why the day is important.
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