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Free Webinar: How to get your brand all wrapped up in that 'transparency thing'

Can consumers really see your brand? Do they really see how you're "being transparent" about your ingredients, their sources and quality? This free webinar gives expert advice on what restaurants must make clear today to build their customer base for tomorrow.

June 21, 2017 by S.A. Whitehead — Food Editor, Net World Media Group

Transparency has taken on a new almost sacrosanct role in the restaurant industry since consumers have made it clear that they prefer to patronize restaurants whose leadership is on the level with them about what's in their food and where it came from.

In fact, a whopping 89 percent of consumers say that additives and artificial ingredients in their restaurant meals are more of a concern today than they were just two years ago.

But taking a brand from the "less open" and sometimes downright deceptive days of the past to the high quality and highly transparent expectations of the present is not always, as experts from restaurant food supplier, Litehouse Foodservice explained in a recent webinar. 

In the free webinar, "Show-n-Tell: Why Food Transparency Sells Now," listeners see and hear about the measurable evidence behind what works in a menu transparency effort and what does not.

Litehouse Corporate Chef Eric Meisel and Foodservice Assistant Brand Manager Krystle Turnbull touch on areas every brand must fully understand of before embarking on the transparency journey.

This 45-minute learning session begins with a concise and accurate definition of what a "clean menu" really means. 

From there, Meisel and Turnbull explain what consumers most want to know about a brand's menu and ingredients, and how to perform a thorough menu evaluation to termite whether it checks all the proverbial boxes.

Finally, the presenters discuss where the bar is set when it comes to achieving true transparency for a brand, as well as the rewards restaurateurs can reap in marketing value and the promotional opportunities inherit in taking a brand to the "see-through side."

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.