Article
Opinionmeter deploys in-store customer feedback solution
Touchcomputers and touchmonitors offer flexibility for customer feedback solution.
December 18, 2008
*View a slideshow of Opinionmeter's TouchPoint solutions.
San Leandro, Calif. — Opinionmeter International Ltd. has announced it has selected Elo touchcomputers from Tyco Electronics to assist the company with capturing real-time in-store customer feedback. The company's devices use Elo TouchSystems touchcomputers and touchmonitors to deliver state-of-the-art electroniccustomer satisfaction feedback surveys.
Opinionmeter International offers low cost, Web-enabled market research survey devices called Opinionmeters that capturecustomer satisfaction feedbackat the "point-of-experience." Traditional methods for collecting this data have included using interviews, focus groups, paper-based surveys and mystery shoppers, all of which can be cost prohibitive for companies and time intensive for customers.
"We get the pulse of the customer before they leave the store," said Morgan Strickland, CEO of Opinionmeter International. "Our solution delivers fresh, real-time feedback to organizations, allowing them to improve theircustomers' experiences, sometimes immediately."
Elo TouchSystems touchcomputers and touchmonitors can be mounted in numerous ways and now make up all of Opinionmeter's tabletop, wall-mounted and kiosk solutions. Many use IntelliTouch surface wave technology, although Opinionmeter is migrating to Acoustic Pulse Recognition (APR) technology to take advantage of its ability to detect both stylus and finger touches.
The devices have many practical features including ports that are hidden from public view, adjustable-height stands and lockable controls to prevent unit tampering — and their off-the-shelf capability. When the systems are not in use, digital signage, including multimedia presentations, are often displayed to catch the public's eye and to provide an additional marketing venue.
"Customers can take the Elo TouchSystems product out of the box, plug it in and see the Opinionmeter survey pop up on the screen," Strickland said. "Customers can generate dynamic surveys enhanced with multimedia and can handle skip patterns in survey responses."
Opinionmeter's SurveyManager application allows customers to easily and quickly develop surveys, as well as remotely monitor and manage all related activity. The application provides timely access to actionable data, reduces staff time and error, and enables the creation of dynamic electroniccustomer satisfaction feedback surveys, alerts and customized reports.
